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03 Dec 1999 | by ANNA GRIFFITHS
with the creation of a new unit to handle its Pedigree petfood business. The so-called Purple Grey agency ...
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CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - Dotcoms. Instead of pitting rival companies against one another, this month, Campaign reporter, Eleanor Trickett, checks out what the dotcoms have to offer
03 Dec 1999 | by ELEANOR TRICKETT
, such as KLM s budget airline, Buzz, and the green energy company, Unit(e). Poor things: legitimate new ...
GLOBAL BRIEF: Politics outweigh goodwill as Unicef builds image The agency that wins the dollars 200m account will have a hard task. By Karen Yates.
03 Dec 1999 | by KAREN YATES
to shove, will those budgets really be there? Funding would appear to rely on Unicef s ability to unite ...
MEDIA PERSPECTIVE: MediaVest left out in cold as Starcom plumps for Motive
03 Dec 1999 | by CLAIRE BEALE
optimistically adopted last year). In the week that Carlton and United News ll be sorry to see ...
MindShare forms business-to-business unit
29 Nov 1999 | by LEXIE GODDARD
of working out which of the agency s 20 or so clients will be moved into the dedicated unit ... specialist units such as its internet arm MindShare Digital. He commented: Business ...
Western and Lowe Direct link up with joint planning unit
29 Nov 1999 | by LEXIE GODDARD
A planning unit specialising in direct response media is being launched by Lowe Direct and sister...A planning unit specialising in direct response media is being launched by Lowe Direct ... of the direct marketing agency Smith Bundy Carlson, will oversee the unit. The department will provide ... response TV or direct mail. The planning unit should also enable the agencies to evaluate responses more ...
Carlton and United link to form pounds 7.8bn media supergroup
29 Nov 1999 | by JONAH BLOOM
Carlton Communications and United News and Media look set to merge, creating a pounds 7.8 billion...Carlton Communications and United News and Media look set to merge, creating a pounds 7.8 billion multi-media behemoth. Last Friday the two companies announced their intention to create a ... and Meridian - as well as The Express and the Daily Star. United also owns Anglia and HTV, while Carlton also ...
MediaCom establishes dedicated online team
29 Nov 1999 | by LEXIE GODDARD
devoted to handling internet campaigns. The unit, called Media.com, will be fronted by Barry Cree ... of the unit by conducting research into what is on the net. Finally, Cree is to hire a full-time data analyst who will sit in the agency s response-analysis unit. MediaCom has already launched Media ...
End of the road for Freeway Press UK as Crazynet logs off
29 Nov 1999 | by COLIN GRIMSHAW
Freeway Press has closed its UK publishing operations only a month after launching Crazynet, the lad s magazine for internet surfers. French publisher Editions Freeway set up a UK unit at the start of the year to launch British editions of its titles but Freeway is now looking to sell its ...
Taxi Media flags down cabs to fuel South African tourism
29 Nov 1999 | by LEXIE GODDARD
United Airlines, French Connection and Chanel. Taxi Media has a team of ten sales people who sell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
