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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

the United States would be a corrupting force that shouldn t be welcomed in our homes. In fact what we got ...

IPC’s central sales unit opens with pounds 1.5m wins

IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare...IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare for Kimberley Clark and Radio Rentals. The unit has also won pounds 500,000 of extended ... director. He is recruiting a sales team that will eventually separate from the central unit ...

NEWS BRIEFS

service for homeowners and contractors. Starcom IP, the agency s digital unit, will handle the account ...

All credit to Open as MasterCard takes up its banner sites

, Dixons, Iceland, Argus and Manchester United. The ads will also appear on Open s football service when ...

REVIEW: Marketing and advertising news in the week’s press

BSkyB has bought a 9 per cent stake in Leeds United for pounds 13.8 million....BSkyB has bought a 9 per cent stake in Leeds United for pounds 13.8 million. Under the deal, BSkyB will act as agent for the club for the next five years in negotiating football rights outside those negotiated collectively by the Premier League. General release The BBC1 controller ...

REVIEW: Marketing and advertising news in the week’s press

-Channel operator s media planning and buying. - General release United News & Media has effectively quit ... division called News Magazine Holdings. The unit will be headed by Matthew Watkins, ad manager ...

MEDIA: SPOTLIGHT ON UNILEVER - Unilever rattles Initiative and MindShare with media review/Alasdair Reid provides the inside track on the pounds 3bn worldwide media rethink

s new worldwide media director from Ogilvy s media buying specialist unit, the Network (which has ... about where strategic media planning should sit - with the buying unit or with the creative agency ...

ITV scores highly with Man Utd treble triumph

Final in which Manchester United scored twice in injury time to beat Germany s Bayern Munich....- ITV attracted an audience of nearly 19 million for Wednesday night s dramatic Champions League Final in which Manchester United scored twice in injury time to beat Germany s Bayern Munich. Early ... . With four British clubs in action next season - Manchester United, Chelsea, Arsenal and Glasgow Rangers ...

ITV scores highly with Man Utd treble triumph

Final in which Manchester United scored twice in injury time to beat Germany s Bayern Munich....- ITV attracted an audience of nearly 19 million for Wednesday night s dramatic Champions League Final in which Manchester United scored twice in injury time to beat Germany s Bayern Munich. Early ... . With four British clubs in action next season - Manchester United, Chelsea, Arsenal and Glasgow Rangers ...

MEDIA: FOR THE RECORD

director of Express Newspapers, who has moved to a senior new-media position within the United News...Doug Flynn, the managing director of News International, has been elected the Newspaper Publishers Association s new chairman with immediate effect. He replaces Nicholas Rudd-Jones, the former managing director of Express Newspapers, who has moved to a senior new-media position within the United ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.