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MEDIA: FOR THE RECORD

-ups with other football clubs including Manchester United and Leeds. BSkyB has paid pounds 5.5 million...BSkyB has taken a 9.9 per cent stake in Manchester City FC. The deal follows similar tie-ups with other football clubs including Manchester United and Leeds. BSkyB has paid pounds 5.5 million for the stake and will pay a further pounds 3.5 million if the club is promoted to the Premiership ...

MEDIA HEADLINER: Open boss targets interactive TV at the high street spender - James Ackerman hopes to revolutionise the way we use TV, Claire Beale writes

,000, with the Manchester United and Woolworths sites proving the most popular. HSBC, which has a home banking service ...

REVIEW: Marketing and advertising news in the week’s press

will be handled by Media Initiatives. General release United Biscuits is in talks with several companies ...

MEDIA: FOR THE RECORD

; and the Chrysalis-backed service, Radio Middlesex. Rapture TV, the youth TV channel from the United News ...

NEWS BRIEFS

to sponsor its coverage of Manchester United s Champions League matches. Infogrames is to sponsor three Man United games, starting with Marseilles on 29 October, to promote its new football game, UEFA Striker ...

REVIEW: Marketing and advertising news in the week’s press

buyers include NRJ, the French radio group, Scottish Media Group and United News World, adds BBC Good ...

OPEN FOR BUSINESS: Digital interactive TV is here at last. But is Sky’s service really anything more than a shopping channel for the internet-shy? Trials suggest it is. Richard Cook reports

-commerce to the mass market. OPEN S ADVERTISERS Abbey National, HSBC, Woolworths, Manchester United ...

OPINION: MILLS ON ... ’SPECIALIST’ SHOPS

the launch of AMV Advance, a specialist unit divorced from the main agency, to handle the local marketing ... attractions of setting up specialist units to handle certain clients or certain types of business ... do when other clients start demanding their own specialist units or shops? Every time they accede ...

HOTLINE

and direct unit, and was previously the managing director of MediaCom Direct. Quorn, the Marlow ...

CLOSE-UP: LIVE ISSUE/FAST-TURNAROUND AGENCIES - Specialist shops line up to tackle the dirty work/Agencies are diversifying to meet clients’ changing needs, John Tylee reports

specialist unit. At Faulds Advertising in Edinburgh the capture of the pounds 6 million Kwik ... , says Brian Hovell, head of the retail unit at Bates UK where retail clients - including B ... are in the retail unit. Some, like Woolworths, with broader needs, remain outside. Retailers need a combination ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.