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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

. United Airlines Having signed Marlon Brando for the voiceover, you d have thought United Airlines would ...

StarCom wins Delta, Sportal and Dobedo deals worth pounds 8m

Burnett - before it became StarCom - made a name for its former client United Airlines six years ago ...

Telegraph signs up business sponsors for supplements

The Daily Telegraph s commercial development team has signed up United Airlines and Cisco Systems...The Daily Telegraph s commercial development team has signed up United Airlines and Cisco ... strategic planners. United Airlines sponsored a 24-page ski supplement - with ads for Drambuie ... s emphasis on American ski resorts made United Airlines the obvious choice, said head of commercial ...

Concord promotes American Pie with scented bus tickets

United International Pictures has teamed up with Concord and the Media Edge to promote its new...United International Pictures has teamed up with Concord and the Media Edge to promote its new release, American Pie, with millions of scented bus tickets. Buses all over the UK will be issuing a total of 6.75 million tickets that not only carry the American Pie motif but smell of apple ...

Bridgeworks and JBBC win uTravel media

BridgeWorks and the Jones Britton Breckon Company have teamed up to handle the media for United...BridgeWorks and the Jones Britton Breckon Company have teamed up to handle the media for United News s launch into the internet travel market. BridgeWorks will handle the media strategy ... the placement of ads in United News s own media such as Express Newspapers. Jonathan Whittle ...

NEWS BRIEFS

to sponsor its coverage of Manchester United s Champions League matches. Infogrames is to sponsor three Man United games, starting with Marseilles on 29 October, to promote its new football game, UEFA Striker ...

REVIEW: Marketing and advertising news in the week’s press

-Channel operator s media planning and buying. - General release United News & Media has effectively quit ... division called News Magazine Holdings. The unit will be headed by Matthew Watkins, ad manager ...

REVIEW: Marketing and advertising news in the week’s press

s residential business for pounds 8 billion. - General release Manchester United Football Club has ...

Emirates to rethink pounds 15m international media and creative

Emirates, the fast-growing national airline of the United Arab Emirates, is talking to agency...Emirates, the fast-growing national airline of the United Arab Emirates, is talking to agency networks with a view to consolidating its pounds 15 million media and creative accounts internationally. The creative work is currently handled by a variety of agencies worldwide, led by Partners BDDH, and media ...

CAMPAIGNDIRECT: REVIEW

has enforced brevity and, hence, productive discipline. These seem to have a concept uniting ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.