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Banks unite for pounds 15m savings drive

29 Jan 1999 | by JOHN TYLEE

, are uniting to persuade millions of Britons to safeguard their financial futures....Banks and insurance companies, which normally vie fiercely with one other for business, are uniting to persuade millions of Britons to safeguard their financial futures. Agencies are being lined up to contest a pounds 15 million campaign, which would encourage more people to save regularly ...

DIRECT NEWS: Carlson reorganises into three units

29 Jan 1999 | by ANNA GRIFFITHS

loyalty business, a third arm - a sales promotion unit tentatively entitled Carlson 11 - has been ...

JWT unveils pan-Euro campaign for Lion Bar

29 Jan 1999 | by EMMA HALL

by predators in the animal kingdom. They will run simultaneously in the UK, Germany, France, Poland ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

29 Jan 1999 | by ANDY BLACKFORD, a member of Joshua&rsqu

crawly, in order to bring you their latest animal kingdom catalogue, Wild s cute, but the writer has ...

MEDIA FORUM: Why successful DM ventures elude media players Zenith's and BBJ's recent forays into direct marketing highlight the lack of coherence in the media world when it comes to developing a quality below-the-line service. And as agen

29 Jan 1999 | by RICHARD COOK

requires a long-term approach and real investment. An in-house team or unit runs the risk ... to reflect this change. That is why we have deliberately not launched a separate direct marketing unit ...

MEDIA PERSPECTIVE: MediaCom TMB’s toughest task will be to create a USP

29 Jan 1999 | by CLAIRE BEALE

of Euston is not the real challenge MediaCom TMB will face as it prepares to unite staff from MediaCom ...

CLOSE-UP: LIVE ISSUE/INTERNATIONAL ACCOUNT DIRECTORS - Account chiefs’ power grows at expense of local agencies in power struggle. Are local directors taking the rap for lost accounts? Francesa Newland reports

29 Jan 1999 | by FRANCESA NEWLAND

clients, or running regional units, he adds. In a recent CampaignLive poll, 89 per cent ...

FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services account. Ken Gofton explains how rival clients’ interests can be protected

29 Jan 1999 | by KEN GOFTON

Plus. Tess Doughty was returning from maternity leave. She was transferred to the new unit, with a ...

FINANCE: VILLAGE LIFE - TBWA's 'Village' concept won NatWest's pounds 50m account last year. Meg Carter reports on a unique work environment

29 Jan 1999 | by MEG CARTER

accounts ever to have moved in the UK. And TBWA's pledge to handle the entire business from a unit called ...

CAMPAIGN DIRECT: ISSUE - Thinking man’s marketers offer BMP a DM solution. Despite its successes, BMP never quite cracked its direct offering. Until now, maybe? By Ken Gofton

29 Jan 1999 | by KEN GOFTON

is that their teams had all worked together before. Barraclough Hall came as a unit out of DDM Advertising, Craik ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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