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MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

, the managing partner of mdigital, MindShare s interactive unit, believes it all depends on what ...

REVIEW: Marketing and advertising news in the week's press

Xilerate, United News s new-media division, is closing its holiday website, uTravel...Xilerate, United News s new-media division, is closing its holiday website, uTravel.co.uk. The division, which launched in August last year, blames the site s poor performance on the extremely competitive conditions in the online business-to-consumer travel market. - General release. ...

CAMPAIGN-I: DotTV hires Advertising Brasserie for .tv task

member of the United Nations. Setting itself up as a rival to the .com suffix, dotTV claims it has ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

. The interactive element shows good synergy with the brand. Saving the worst till last, M&G Unit Trusts has ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

of United News & Media's titles had been starved of investment for years, for another. No, they said ...

WHAT DO YOU THINK OF THE SHOW SO FAR? It's been a year since Greg Dyke took the role of director-general at the BBC. Anna Griffiths charts the highs and the lows of the most powerful man in broadcasting

and programming decision making. He has also scrapped the BBC's corporate centre, policy and planning units, while ...

SCANDINAVIA: NORDIC NEWSPAPERS GET COMPETITIVE - The Scandinavian newspaper market is one of the world's strongest, but it faces an uncertain future. Tim Woolgar reports

them as different,' the creative director of St Luke's Stockholm, Magnus Westerberg, says. United ...

CAMPAIGN-I: Cheeze boosts offering with a dedicated search engine

Cheeze, the new-media shop, is launching a dedicated search engine unit as part of its online...Cheeze, the new-media shop, is launching a dedicated search engine unit as part of its online service offering. The launch is designed to capitalise on the increasing importance of search engine listings to online marketing strategies. It aims to enable clients to use search engine listings ...

affair - The internet world needs to agree on a standard unit of measure

It s encouraging to see i-level s campaign for EasyJet making it on to the shortlist for the IPA Advertising Effectiveness Awards. A first - but hardly, you might think, a surprising first. If anyone can prove the effectiveness of an advertising campaign, it s a specialist agency working for an online...

SPOTLIGHT ON: Interactive TV forums - Could there be room for more than one interactive forum? Will the arrival of a second forum help the industry's cause for self-regulation? Alasdair Reid investigates

-groups to three of its main units - the media, production and online advertising committees. It s early days ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.