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OPINION: MILLS ON ... FREE OFFERS

for LineOne, the United News We simply didn t expect the levels of usage we got. Rather plaintively, he ...

Claydon Heeley gets major share of UDV below-the-line task

United Distillers & Vintners has rationalised its roster of below-the-line agencies and has...United Distillers s agencies were put on notice. One of the biggest casualties was Carlson, which retained none of its considerable UDV business. The move is a radical one for the company, which previously had as many as 20 below-the-line agencies working on just 25 brands. Alongside Claydon ...

CAMPAIGN.I: Carlton to rename internet division as part of growth plan

is unrelated to Carlton Television s recent rebranding of its new-media unit as Carlton Active. ...

BBDO Worldwide unites DM shops

BBDO Worldwide is to launch a global below-the-line network headed by Barraclough Hall Woolston Gray, its largest UK direct marketing agency.

CLOSE-UP: LIVE ISSUE/INTERACTIVE TV - How are agencies adapting to the new-media era? Does the new-media world require a new ad agency model, Alasdair Reid asks

, who heads a similar unit already launched by Grey. A lot of other agencies looking to get involved ...

BDH TBWA to create new venture with DM and Tequila merger

BDH TBWA is merging its direct marketing unit into Tequila Manchester, its below-the-line sister...BDH TBWA is merging its direct marketing unit into Tequila Manchester, its below-the-line sister agency, in a joint venture that will be called Tequila Manchester. The merger will bring 27 staff together in a new building and will be headed by Tequila Manchester s senior management. Key ...

Brann’s new digital arm integrates with core DM operations

Brann has launched a new digital unit, Brann Digital, to help integrate new-media activity...Brann has launched a new digital unit, Brann Digital, to help integrate new-media activity with the agency s core direct marketing operations. Brann Digital is headed by Duncan Ridgley, who was previously the new-business director of Circle.com - formerly Brann Interactive. Ridgley takes ...

CAMPAIGN DIRECT: ISSUE: ALCOHOL BRANDS - Drinks advertisers adopt the personal approach/Alcohol brands are using DM to develop an intimate relationship with consumers, Kate Dale says

produced a direct mail campaign for the United Distillers s Whisky in the run-up to Christmas last year ...

WWAV Rapp Collins Scotland wins Smirnoff Red task

,000. It is expected to develop a similar relationship marketing programme for United Distillers No imperfections ...

Reader’s Digest unit generates revenue from reader data

Reader s Digest is building a creative business solutions team to develop revenues from marketing its database. Sharon Jupp, formerly of The Independent, is to head the unit and will work ... core audience, which can be extremely valuable to clients. The new unit is a response to the huge ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.