28 Jul 2000
| by DOMINIC MILLS
for LineOne, the United News We simply didn t expect the
levels of usage we got. Rather plaintively, he ...
07 Jul 2000
| by MATTHEW COWEN
United Distillers & Vintners has rationalised its roster of
below-the-line agencies and has...United Distillers s agencies were put on notice. One of the
biggest casualties was Carlson, which retained none of its considerable
UDV business. The move is a radical one for the company, which
previously had as many as 20 below-the-line agencies working on just 25
brands.
Alongside Claydon ...
09 Jun 2000
| by GORDON MACMILLAN
is unrelated to Carlton Television s
recent rebranding of its new-media unit as Carlton Active.
...
02 Jun 2000
| by ELEANOR TRICKETT
BBDO Worldwide is to launch a global below-the-line network headed
by Barraclough Hall Woolston Gray, its largest UK direct marketing
agency.
26 May 2000
| by ALASDAIR REID
,
who heads a similar unit already launched by Grey. A lot of other
agencies looking to get involved ...
19 May 2000
| by JADE GARRETT
BDH TBWA is merging its direct marketing unit into Tequila
Manchester, its below-the-line sister...BDH TBWA is merging its direct marketing unit into Tequila
Manchester, its below-the-line sister agency, in a joint venture that
will be called Tequila Manchester.
The merger will bring 27 staff together in a new building and will be
headed by Tequila Manchester s senior management. Key ...
05 May 2000
| by GORDON MACMILLAN
Brann has launched a new digital unit, Brann Digital, to help
integrate new-media activity...Brann has launched a new digital unit, Brann Digital, to help
integrate new-media activity with the agency s core direct marketing
operations.
Brann Digital is headed by Duncan Ridgley, who was previously the
new-business director of Circle.com - formerly Brann Interactive.
Ridgley takes ...
14 Apr 2000
| by KATE DALE
produced a direct mail campaign for the United Distillers s Whisky in the run-up to Christmas last year ...
07 Apr 2000
| by FRANCESCA NEWLAND
,000.
It is expected to develop a similar relationship marketing programme for
United Distillers No imperfections ...
03 Apr 2000
| by LEXIE GODDARD
Reader s Digest is building a creative business solutions team to
develop revenues from marketing its database.
Sharon Jupp, formerly of The Independent, is to head the unit and will
work ...
core audience, which can be
extremely valuable to clients. The new unit is a response to the huge ...