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17 Nov 2000
Zetsche, the head of Daimler-Chrysler's commercial vehicles unit. The move is not expected to affect...Zetsche, the head of Daimler-Chrysler's commercial vehicles unit. The move is not expected to affect ...
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HOTLINE
17 Nov 2000
Zetsche, the head of Daimler-Chrysler's commercial vehicles unit. The move is not expected to affect...Zetsche, the head of Daimler-Chrysler's commercial vehicles unit. The move is not expected to affect ...
MEDIA HEADLINER: The RTL chief executive plans to flex his corporate muscles. Didier Bellens has not let his powerful job go to his head
17 Nov 2000 | by MARGARET PATRICK
of the group s broadcast and online opportunities, and has made it clear that he wants United News and Media ...
CLUBBING IN THE 21ST CENTURY: Outmoded and elitist or useful forums to meet and network. Harriet Marsh investigates the clubs that count many of the ad industry's most powerful figures as members
17 Nov 2000 | by HARRIET MARSH
. This does not appear to be a problem yet. One characteristic that seems to unite people who work ...
MEDIA: FORUM - Can Channel 5 make a leap into the mainstream? Where now for Channel 5? It has a new senior management team and the prospect of much bigger programming budget. Is this the start of an ambitious new era, Alasdair Reid asks
10 Nov 2000 | by ALASDAIR REID
, really big - and realised that where the United States of Europe is concerned, there is only one..., really big - and realised that where the United States of Europe is concerned, there is only one ... United News and Media (UN s programme budget. Just how ambitious should Channel 5 be? Do advertisers ...
Agencies vie for Heinz organic venture
10 Nov 2000 | by JEREMY WHITE
Risso-Gill, formerly a divisional marketing director at Heinz and United Biscuits. Heinz has an option ...
CAMPAIGN-I: DotTV hires Advertising Brasserie for .tv task
10 Nov 2000
member of the United Nations. Setting itself up as a rival to the .com suffix, dotTV claims it has ...
INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing
10 Nov 2000 | by TIM ASHTON, a partner at Circus
. The interactive element shows good synergy with the brand. Saving the worst till last, M&G Unit Trusts has ...
OPINION: Mills on ... Egg
10 Nov 2000 | by DOMINIC MILLS
to easily shop around for your own ISAs and unit trusts and control your own money? Creepy it is ...
IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION
10 Nov 2000
variants. These advertising effects are related not just to sales, but also to distribution, unit costs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
