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CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

REVIEW: Marketing and advertising news in the week's press

pounds 120 million for the stable of newspaper titles owned by United News & Media. The Hindujas' bid ...

McHardie joins TBWA in research role

strategic research unit at the agency....strategic research unit at the agency. McHardie will take charge of the embryonic Context Unit, intended ... research. There are understood to be plans to open similar units within the TBWA Worldwide group. 'The ... that are bigger and better than their categories,' the planning director, Neil Hourston, said. McHardie's unit ...

REVIEW: Marketing and advertising news in the week’s press

and corporate affairs. - General release The United Distillers s has given its below ...

REVIEW: Marketing and advertising news in the week’s press

the first time the United Distillers s Johnston Press in the bid to acquire the pounds 650 million ...

REVIEW: Marketing and advertising news in the week’s press

are at loggerheads with the outdoor contractor Mills s plans to include backlit scrolling units in its new ... the more expensive units. - Marketing Week Channel 4 is dropping Chris Evans TFI Friday show ...

REVIEW: Marketing and advertising news in the week’s press

company in the US, for pounds 63 million, ahead of its planned merger with United News s plans ...

CLOSE-UP: ADVERTISER OF THE WEEK/BENETTON - Students to create Benetton ads in post-Toscani era. Benetton has shifted all its advertising to the Fabrica centre, Clare Conley writes

as the United Colors Of Benetton range (which accounted for nearly 60 per cent of total Benetton sales in 1998 ... Africa 1990: United Colors of Benetton adopted as official tagline 1991: Toscani s ad ...

CAMPAIGN CRAFT: CRAFT SECRETS - Top footballers add flair to Nike global campaign. The all-star cast flew out to Rome to fight a team of evil robots in an art museum, Lisa Campbell says

s Oliver Bierhoff and Manchester United s Dwight Yorke and Andy Cole, codenamed the Geo Force ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.