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CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

REVIEW: Marketing and advertising news in the week's press

pounds 120 million for the stable of newspaper titles owned by United News & Media. The Hindujas' bid ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

of United News & Media's titles had been starved of investment for years, for another. No, they said ...

CAMPAIGN-I: Cheeze boosts offering with a dedicated search engine

Cheeze, the new-media shop, is launching a dedicated search engine unit as part of its online...Cheeze, the new-media shop, is launching a dedicated search engine unit as part of its online service offering. The launch is designed to capitalise on the increasing importance of search engine listings to online marketing strategies. It aims to enable clients to use search engine listings ...

MediaVest unveils digital division

Colin Telford. The unit s main clients are Marks s network of regional offices in Manchester ... as a planner/buyer and began setting up the digital unit in March. Kuhillow reports to David Lucas ...

REVIEW: Marketing and advertising news in the week’s press

takeover bid from United Pan-European Communications. But Microsoft, which holds a 23.6 per cent stake ...

Six wins bolster DoubleClick’s portfolio of e-commerce sites

of DoubleClick s business development unit, will visit agencies with sales representatives to present the e ...

United’s TSMS to close after Granada buy-out

The takeover of United News s ITV franchises by Granada Media for pounds 1.75 billion last week...The takeover of United News s ITV franchises by Granada Media for pounds 1.75 billion last week ... will have to sell the HTV licence gained from United News s chief executive, Gerry Murphy, stated: We ... have welcomed Granada s acquisition of United News s ITV franchises, both have called for Granada ...

Flextech set to roll out 24-hour home shopping channel

long, and will receive the proceeds from any units sold. Flextech will also be offering a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.