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CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

. The interactive element shows good synergy with the brand. Saving the worst till last, M&G Unit Trusts has ...

ET faces axe in BT creative overhaul

number of autonomous units. But BT insisted no decision about running corporate advertising would ...

REVIEW: Marketing and advertising news in the week's press

pounds 120 million for the stable of newspaper titles owned by United News & Media. The Hindujas' bid ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

of United News & Media's titles had been starved of investment for years, for another. No, they said ...

WHAT DO YOU THINK OF THE SHOW SO FAR? It's been a year since Greg Dyke took the role of director-general at the BBC. Anna Griffiths charts the highs and the lows of the most powerful man in broadcasting

and programming decision making. He has also scrapped the BBC's corporate centre, policy and planning units, while ...

SCANDINAVIA: NORDIC NEWSPAPERS GET COMPETITIVE - The Scandinavian newspaper market is one of the world's strongest, but it faces an uncertain future. Tim Woolgar reports

them as different,' the creative director of St Luke's Stockholm, Magnus Westerberg, says. United ...

McHardie joins TBWA in research role

strategic research unit at the agency....strategic research unit at the agency. McHardie will take charge of the embryonic Context Unit, intended ... research. There are understood to be plans to open similar units within the TBWA Worldwide group. 'The ... that are bigger and better than their categories,' the planning director, Neil Hourston, said. McHardie's unit ...

Cordiant pools digital business in international group

Advertising group Cordiant is pulling all its internet business into a single unit, to be called XN, marking a repositioning of the communications group for the digital age. The new company's birth will be announced formally next week. It will operate initially across 12 countries offering ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.