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Publicis has poached Simon Derungs from M s United Biscuits and MFI accounts. He takes over from...Publicis has poached Simon Derungs from M s United Biscuits and MFI accounts. He takes over from Stephen Meade, who is set to launch a new venture within the Publicis Group. ...

CLOSE-UP: ADVERTISER OF THE WEEK/DIAGEO - Diageo proposals focus on costs, not creativity. Guinness faces sharing its latest marketing director, Francesca Newland writes

the invisible woman . In keeping with this moniker, she, and United Distillers s US sandwich chain Togo s. She ... to their advertising. This factor is leading some observers to criticise the drink giant s proposal to unite ...

OPINION: Mills on ... Harp lager and bloke-ism

figure of the ads: a matey barman and self-appointed leader of Blokes Unite Against Rampant Poncification ...

MEDIA: HEADLINER - Trinity Mirror finds new broom to sweep away its dead wood. The publisher has poached Joe Sinyor as its new chief executive

s frustration. Despite his passion for Manchester United, which was formed during a Mancunian childhood ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Business across borders - Cross-border commerce is certainly on the agenda, but the media industry has yet to work out a cohesive strategy for bringing in advertising revenue to support it. Andy Fry investigates

-border media proposals might be drawn up. The US-backed cable company United Pan-European Communications now ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Facing the Euro challenge - Mergers and acquisitions are reshaping Europe's advertising networks, and that adds to the task of those at the helm. Campaign profiles five to watch

profits but it is difficult to unite in common purpose because its biggest strengths are also its greatest ...

J.. Walter Thompson buys interactive unit

- British advertising agency WPP Group PLC said its J. Walter Thompson Co. unit has bought Coolfire...- British advertising agency WPP Group PLC said its J. Walter Thompson Co. unit has bought Coolfire Interactive Inc., a New York-based agency that provides Internet services for Ford Motor Co ... distinct unit within J. Walter Thompson. WPP said J. Walter Thompson should see its marketing ...

J.. Walter Thompson buys interactive unit

- British advertising agency WPP Group PLC said its J. Walter Thompson Co. unit has bought Coolfire...- British advertising agency WPP Group PLC said its J. Walter Thompson Co. unit has bought Coolfire Interactive Inc., a New York-based agency that provides Internet services for Ford Motor Co ... distinct unit within J. Walter Thompson. WPP said J. Walter Thompson should see its marketing ...

REVIEW: Marketing and advertising news in the week's press

United News s plan to appoint Richard Eyre chairman by flexing its 35 per cent ownership muscle...United News s plan to appoint Richard Eyre chairman by flexing its 35 per cent ownership muscle. Eyre was offered the job when his company, Pearson TV, merged with CLT-Ufa, both of whom are part-owners in the channel. - Marketing Week. ...

Euro RSCG appoints WCRS' Sue Lee as its head of TV business

unit (Campaign, 18 August). Mark Wnek, the executive creative director at Euro RSCG, said he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.