Manchester United Football Club is in the final stages of holding a digital review for its global website. The review, overseen by Manchester United's marketing director, Peter Draper, originally concerned six new-media agencies. However, the list has now been reduced to two. The...
It's almost unbelievable to consider that in the very near future, few of Campaign's readers will have cause to have professional contact with the United News & Media empire. Or what used to be known as the United News & Media empire - it renamed itself United Business Media in October last year.
Zenith has won the dollars 120 million global media account for United Airlines after a pitch against the incumbent agency, The Media Edge.
United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving rival incumbent Young 100m business.
United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving rival incumbent Young 100m business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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