REVIEW: Young & Rubicam Group is expanding Brand Buzz
02 Nov 2001
The Young & Rubicam Group is expanding Brand Buzz, its US-based marketing communications unit, with the launch of Brand Buzz Europe, based in Amsterdam. - General release. ...
Outdoor Connection is launching a specialist unit to focus on planning and buying digital outdoor campaigns. Digital Connection is part of a strategic alliance with PHD, OMD UK and Blade GB. It will offer planning and buying for non-traditional outdoor media such as plasma screens. ...
The Young & Rubicam Group is expanding Brand Buzz, its US-based marketing communications unit, with the launch of Brand Buzz Europe, based in Amsterdam. - General release. ...
Nestle has approached General Mills, the new owner of the Haagen-Dazs brand, to buy its stake in the US joint venture. Nestle merged its US ice-cream unit with Haagen-Dazs in 1999. - General release. ...
are so cute!" professes one. It seems that even the rodent kingdom has been tuning in to its TV ...
with the marketers within our various strategy business units and within our geographic zones to define together ...
includes the quality of "loyalty" alongside an image of a man pulling on a Newcastle United strip ...
1958 The internet is just a twinkle in its daddy's eye. The Advanced Research Projects Agency (ARPA) is formed by the United States Defense Department in reaction to the Russian launch ... ), the company hired by the United States Defense Department in 1968 to build ARPANET. It's Tomlinson we ...
didn't have a head of magazines but now Theresa Coligan is running the unit and she has really ...
Bartle Bogle Hegarty staffers must have heaved a sigh of relief this month when the agency was reappointed to handle United Distillers 3 million Gordon's Gin account. After all, it would have been a bit embarrassing to have lost it, after picking up the business from the long-term incumbent Leo Burnett only a ...
and the recently acquired internal communications specialist, MCA. The unit is a dedicated "brand experience ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.