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HOTLINE: Outdoor Connection launching specialist unit

Outdoor Connection is launching a specialist unit to focus on planning and buying digital outdoor campaigns. Digital Connection is part of a strategic alliance with PHD, OMD UK and Blade GB. It will offer planning and buying for non-traditional outdoor media such as plasma screens. ...

REVIEW: Young & Rubicam Group is expanding Brand Buzz

The Young & Rubicam Group is expanding Brand Buzz, its US-based marketing communications unit, with the launch of Brand Buzz Europe, based in Amsterdam. - General release. ...

REVIEW: Nestle approaches General Mills

Nestle has approached General Mills, the new owner of the Haagen-Dazs brand, to buy its stake in the US joint venture. Nestle merged its US ice-cream unit with Haagen-Dazs in 1999. - General release. ...

THE NET EFFECT: Diary - Warren lives it up on Channel 5's very own type of Rodent Drive

are so cute!" professes one. It seems that even the rodent kingdom has been tuning in to its TV ...

Nestle shakes up worldwide roster

with the marketers within our various strategy business units and within our geographic zones to define together ...

Euro RSCG creates Peugeot spots

includes the quality of "loyalty" alongside an image of a man pulling on a Newcastle United strip ...

THE NET EFFECT: A brief history of the internet - So where did the internet come from? And when did HRH send her first e-mail? Everything you ever wanted to know about the internet

1958 The internet is just a twinkle in its daddy's eye. The Advanced Research Projects Agency (ARPA) is formed by the United States Defense Department in reaction to the Russian launch ... ), the company hired by the United States Defense Department in 1968 to build ARPANET. It's Tomlinson we ...

King gets top ad job within Emap

didn't have a head of magazines but now Theresa Coligan is running the unit and she has really ...

CLOSE-UP: LIVE ISSUE/GORDON'S GIN - Gordon's must fight off gourmets and own-labels. BBH clung on to Gordon's, but the brand will find life tough

Bartle Bogle Hegarty staffers must have heaved a sigh of relief this month when the agency was reappointed to handle United Distillers 3 million Gordon's Gin account. After all, it would have been a bit embarrassing to have lost it, after picking up the business from the long-term incumbent Leo Burnett only a ...

BRANDING CONSULTANCIES: EXPERTS IN BRANDING - Branding consultancies come in many shapes and sizes. But which are the hottest, who owns them and what clients do they have on their books?

and the recently acquired internal communications specialist, MCA. The unit is a dedicated "brand experience ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.