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CLOSE-UP: COMMENT/COCA-COLA VS PEPSI - Interpublic and Omnicom are pawns in Pepsi-Coke dispute. Stopping agency staff from moving to rivals is not free trade

For the best part of a century, the US has been the world's greatest advocate of free trade. Having taken over from the United Kingdom as the world's largest economy, it was the only logical stance to take. But just like the British before them, the Americans do not necessarily practice what ...

REVIEW: Fabien Barthez "the ultimate butterfingers"

Fabien Barthez, Manchester United's goalkeeper, whose blunders led to his team's 3-1 defeat by Arsenal last week, has been asked to advertise Tesco butter. A Tesco spokesman described him as "the ultimate butterfingers". - The Mirror. ...

CAMPAIGN MEDIA AWARDS 2001: Best International Campaign

Head Of Strategic Development: Tracy Darwen Client: Guinness United Distiller & Vintners Brand ...

Adland to assist children's food research

The advertising industry will co-operate with groups campaigning to curb the promotion of food to children in an attempt to agree on a common approach. The need for closer dialogue between the ad industry and its critics was recognised at the sixth annual conference of the Food Advertising Unit ...

CLOSE-UP: LIVE ISSUE/MARS - End of an era as Mars switches from D'Arcy to Grey. Strategic issues and fall in public demand finally saw Mars move, Ian Darby says

of senior global executives in the United States. Although neither Mars nor D'Arcy will talk about ...

CLOSE-UP: LIVE ISSUE/NESTLE - Nestle may favour big networks over the small fry. Will the local shops make it through a consolidation at Nestle?

, work closely with the marketers within our various strategy business units and within our geographic ... (strategic business units) and jurisdiction market heads. Sources close to the review say the market ...

REVIEW: Nestle approaches General Mills

Nestle has approached General Mills, the new owner of the Haagen-Dazs brand, to buy its stake in the US joint venture. Nestle merged its US ice-cream unit with Haagen-Dazs in 1999. - General release. ...

Nestle shakes up worldwide roster

with the marketers within our various strategy business units and within our geographic zones to define together ...

CLOSE-UP: LIVE ISSUE/GORDON'S GIN - Gordon's must fight off gourmets and own-labels. BBH clung on to Gordon's, but the brand will find life tough

Bartle Bogle Hegarty staffers must have heaved a sigh of relief this month when the agency was reappointed to handle United Distillers 3 million Gordon's Gin account. After all, it would have been a bit embarrassing to have lost it, after picking up the business from the long-term incumbent Leo Burnett only a ...

The Screen test - Campaign Screen's international ad picks

. Positioned as a car for the desert, this global campaign will initially air on TV in the United Arab Emirates ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.