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CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

they tend to cause more problems than they solve. Coca-Cola's ad featuring Newcastle United came ...

NEW MEDIA: SPOTLIGHT ON FOOTBALL WEBSITES - Football battles to take control of its internet streaming rights. Streaming matches online is the latest way for clubs to raise cash

favourite net revenue source - streaming media. Last week's news that Manchester United ... of rich media to see what money can be made. Liverpool, Arsenal and Leeds United have started a ...

Manchester United shortlists agencies for website account

Manchester United Football Club is in the final stages of holding a digital review for its global website. The review, overseen by Manchester United's marketing director, Peter Draper ... of Manchester United's revenue stream but the club also views it as a way of communicating with its global fan ...

REVIEW: Fabien Barthez "the ultimate butterfingers"

Fabien Barthez, Manchester United's goalkeeper, whose blunders led to his team's 3-1 defeat by Arsenal last week, has been asked to advertise Tesco butter. A Tesco spokesman described him as "the ultimate butterfingers". - The Mirror. ...

CAMPAIGN MEDIA AWARDS 2001: The Hallmark Channel Award - Best Use Of Television and/or Cinema

Media Agency: Starcom Motive Media Director: James Greet Client: Guinness United Distillers ...

CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press

's high-profile sponsorship of Manchester United registered only 24 per cent. "It's time to leave ...

unit? Ogilvy Group is hungry to be known as an interactive TV specialist

stuff before anyone else got a peek. The new unit is to be headed by David Muir, a man marked out ... have to create a specialist unit." However, isn't integration the ultimate goal ... it is right to have a specialist unit," he insists. FutureOgilvy's boss sees himself as "your classic ...

MEDIA HEADLINER: The people's choice who will use his agency nous at Emap - Dave King believes he can finish the cross-media job at Emap. Ian Darby reports

Manchester United fan and loves betting on the horses and dogs. He is tempted by a move into horse ...

RADIO'S NEW FRONTIERS: Ian Darby travels up and down the airwaves and reports on how radio is growing its slice of the adspend cake

to work as an industry as times get harder. It is good news that the radio industry has a united ...

THE NET EFFECT: Diary - Warren lives it up on Channel 5's very own type of Rodent Drive

are so cute!" professes one. It seems that even the rodent kingdom has been tuning in to its TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.