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The Screen test - Campaign Screen's international ad picks

. Positioned as a car for the desert, this global campaign will initially air on TV in the United Arab Emirates ...

PERSPECTIVE: Vodafone's latest ad lacks potency of the Orange campaigns

girls in a cab on a night out (we're gorgeous), a sea rescue (we're safe), a Manchester United ...

BT reviews £150m Wireless account

as a single unit with a combined adspend. The prospect of a pitch moved closer with this week ...

BT reviews £150m Wireless account

The split will result in five BT Wireless divisions (including BT Cellnet, the mobile phone network, and Genie, the mobile internet service), as well as associated operations in Germany, Holland and Ireland, operating as a single unit with a combined adspend. The prospect of a pitch moved ...

Grey Worldwide set to cut UK staff after loss of Marconi job

it is to axe 4,000 staff in the wake of the telecoms market collapse. "We had begun forming a unit ...

St Luke's launches BT ET replacement spot

of autonomous units. But Neil Henderson, the BT account director at St Luke's, said: "The commercial ...

Mitchell Patterson launches quick-response ad division

Mitchell Patterson Grime Mitchell is launching a new unit specialising in fast turnaround advertising assignments and has signed up Texas Instruments as its first client. The new venture, called Missile, will handle no more than five projects at a time and will ensure none lasts more than ...

BMP DDB forced to reshuffle staff after suffering downturn

on Orange at WCRS before being re-united with creative director Larry Barker on joining BMP; Tim Cordell ... Track, the external digital unit set up to cater for dotcom work, has also folded. Its creative ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.