to remove filtersBBC's favourite son returns to reinvigorate magazines
28 Nov 2002
-media strategy uniting television, books, online, video and licensing. Some print brands seemed to stagnate ...
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THE BOOK OF LISTS: The 10 best media buyers
20 Dec 2002
, yet the Carat press unit is as innovative as they come when it comes to partnership deals with media ...
Bowley plots management buy out of Carlton Sales
17 Oct 2002 | by Jeremy Lee,
. The uniting of the ITV sales points is one of the most controversial issues surrounding the proposed merger ...
Carlton/Granada: don't get too excited
11 Oct 2002
-term though, a merger would benefit both advertisers and viewers. A stronger, united ITV (if this is possible ...
Newspapers unite for RAB-style marketing blitz
11 Jul 2002 | by Staff,
LONDON - The UK's national newspaper publishers are to follow the example of their counterparts in radio and the regional press and launch an organisation dedicated to marketing the sale of advertising space in their pages.
Siemens holds global media pitch
13 Jun 2002 | by Matthew Cowen,
and Coca-Cola. He vowed to move the mobile phone unit’s budgets from research and development ...
Daily Star set to take on Sunday tabloids
21 Mar 2002 | by Matthew Cowen,
The launch of a Sunday Star is said to have been on the agenda of Richard Desmond since his Northern & Shell operation acquired Express Newspapers from Lord Hollick's United News & Media in 2000. Many observers dismissed the project as unworkable in the current market situation and attention ...
Digital publishers hold a firm line as Drayton takes on BBC
24 Jan 2002
reminded of the existence of one of the lesser spotted members of the acronym kingdom -- BIPA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
