DM industry criticises changes to mail price
07 Jun 2002 | by IAN DARBY
unit cost. A Royal Mail spokeswoman said: We know there are concerns about creativity ...
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Craik Jones to open digital unit with former Arawak staff
23 Sep 2002 | by Staff,
LONDON - Craik Jones Watson Mitchell Voelkel, Campaign's reigning Direct Agency of the Year, is bolstering its client offering with the launch of a specialist digital department.
CAMPAIGN DIRECT AWARDS 2002: Best Use of Art Direction
17 May 2002
SILVER AWARD Title: Unicef Autumn Leaves Agency: TBWA/GGT Direct Creative Director: Nick Moore Art Director: Tony Clewett Copywriter: Mandy Duffy Account Supervisor: Andy Male Client: Unicef - United Nations Children's Fund Direct Marketing Manager: Caromy Shannon This £500 campaign was to boost ...
Manchester United seeks direct marketing shop
10 May 2002 | by IAN DARBY
Manchester United FC, often mocked for having more supporters in the Home Counties than around Old.... Manchester United has a database of fans built from its membership scheme, e-commerce and season ticket ... and merchandise. Recent direct marketing activity by Manchester United has focused on a subscription drive for its ... . Manchester United also appointed the youth marketing specialist Iris in a bid to improve its relations ...
Man United seeks direct marketing shop
09 May 2002 | by Ian Darby,
LONDON - Manchester United FC, often mocked for having more supporters in the Home Counties than...United has a database of fans built from its membership scheme, e-commerce and season ticket holders ... and merchandise. Recent direct marketing activity by Manchester United has focused on a subscription drive ... of Ireland. Manchester United also appointed the youth marketing specialist Iris in a bid to improve its ...
CLOSE-UP - Live Issue/DMA - Whither the DMA as Colin Lloyd makes his exit after nine years?
19 Apr 2002 | by IAN DARBY
In this context, Colin Lloyd's nine-year reign as head of the Direct Marketing Association (DMA), which ended with his resignation last week, is remarkable. His achievements were impressive, galvanising diverse interests, from agencies to mailing houses, into an (almost) united voice. He possessed a mixture ...
Peugeot set to hold review of £7m direct marketing business
12 Apr 2002 | by IAN DARBY
-centre activity. Peugeot is third in the UK car market, with sales of 36,908 units. This puts it behind Ford ...
DIRECT MARKETING: TRICK OR TREAT - Ian Darby asks the creative directors in DM to speak up about their dream accounts, and the brands that would make them break out in a cold sweat
15 Mar 2002 | by IAN DARBY
says: We'd struggle with any cigarette account, Manchester United or for Matt (Morley-Brown )a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
