CheethamBell JWT lands £10m Reckitt Benckiser business
02 Aug 2002
from McCann. However, CheethamBell, which does not have a specialist healthcare unit, has no plans ...
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WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
well-trodden by a few media owners that have set up their own in-house units to service their creative ... going independent, 4creative was Channel 4's in-house creative services unit, the centre for Channel 4's ... 't employ a creative director. Instead it has Fabrica, an in-house unit that creates its advertising ...
Mother battles for Siemens account
02 Aug 2002 | by JOHN TYLEE
unit within Siemens, operating at arm's length from the main company and investigating how to get young ...
Siemens holds global media pitch
14 Jun 2002 | by MATTHEW COWEN
the mobile phone unit's budgets from research and development to marketing, in the search for a global brand ...
Grey consolidates SKB business
10 May 2002
. Where possible, GSK will globalise copy. PTK and its 11 staff will operate as a specialist unit at Grey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
