CAMPAIGN MEDIA AWARDS: The Zelus Award - Outdoor Sales Team of the Year - JCDecaux
29 Nov 2002
JCDecaux launched a strategic business unit in 2002 headed by Katie Robbins and Yoko de Souza
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John Smith's sponsors Sky betting tips show
06 Dec 2002 | by MARK SWENEY
is thinking about his mates or that his wife's sister or mother were better in bed. The ident called "United" opens with a man on a bus in a Manchester United football shirt. The bookie appears and calls for odds ...
PRIVATE VIEW: Mark Wnek is the chairman and executive creative director at Euro RSCG Wnek Gosper
01 Nov 2002
, brand director; Nigel Leahy, marketing unit director Brief: Inspire customers to visit stores ...
POSTER ADVERTISING AWARDS: The Viacom Outdoor Award - Best Use of Bus Advertising
11 Oct 2002
CLIENT: United Distillers Vintners CREATIVE DIRECTOR: Alistair Wood ART DIRECTOR: Serge Pennings ...
NEW MEDIA: SPOTLIGHT ON McCANN ONLINE - McCann expands its Nescafe business by recruiting Groves
11 Oct 2002 | by ALASDAIR REID
-I, but this unit is semi-detached, living, as it does, in Manchester. Its highest profile client is Durex ...
Ferrero hands Publicis Rocher creative task
27 Sep 2002 | by JOHN TYLEE
and United Biscuits clients before taking the Ferrero Rocher assignment. The agency is aligned with Nestle ...
OPINION: Mills on ... Ben & Jerry's
06 Sep 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
for world domination with all the soul and passion you'd find among the occupants of a Manchester United ...
MARKET RESEARCH: WHY CLIENTS LOVE PRE-TESTING - Any good creative worth his or her salt knows that some of the most effective ads never made it through the testing process. So why do clients seem to love pre-testing? Ken Gofton investigates
26 Jul 2002 | by KEN GOFTON
by Neil Coburn, the head of the quantitative advertising unit at The Research Business International ...
REGIONAL MEDIA: ACTING LOCAL - Certain clients are upping the ante when it comes to their investment in regional media. Meg Carter reveals what regional offers compared with national campaigns
19 Jul 2002 | by MEG CARTER
: Nielsen Media Research/ NS intelligence unit. REGIONAL: DELIVERING RESULTS Nine out of ten ...
PRIVATE VIEW: David Droga, the executive creative director at Saatchi & Saatchi
19 Jul 2002
: National TV UNITED NATIONS OFFICE FOR DRUG CONTROL AND CRIME PREVENTION Project: UN anti-drug campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
