29 Nov 2002
| by ALASDAIR REID
in their approach to the needs of advertisers - and the Telegraph's business development unit has been pioneering ...
13 Sep 2002
| by ROBERT CAMPBELL, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
Brief: Communicate the innovative technology of the Reebok Strikezone
boot's concealed lacing unit ...
02 Aug 2002
| by JOHN TYLEE
unit within Siemens, operating at
arm's length from the main company and investigating how to get young ...
01 Aug 2002
| by John Tylee,
The two shops were chosen after a trawl of about a dozen agencies around Europe in advance of an expected launch of the products later this year.
Industry sources say the groundwork, which has been shrouded in secrecy, is being carried out by a special unit within Siemens, operating at arm's length from ...
14 Jun 2002
| by MATTHEW COWEN
the mobile phone unit's budgets from research and
development to marketing, in the search for a global brand ...
14 Jun 2002
| by JOHN TYLEE
't be successfully communicated
without a workforce united by a common purpose. He hopes that O2's
15,000 staff ...
13 Jun 2002
| by Matthew Cowen,
and Coca-Cola.
He vowed to move the mobile phone unit’s budgets from research and development ...
22 Feb 2002
| by JEREMY WHITE
units in the UK. Over the long
period we get sales of about 10 per cent of regular users ...
22 Feb 2002
| by ALASDAIR REID
- in
particular, via the aptly named futureOgilvy, a unit specialising in
wireless opportunities and interactive ...
08 Feb 2002
| by JEREMY WHITE
including the largest-ever European roll-out of in-store demonstration
units.
An e-mail viral ad ...