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MEDIA FORUM: Are winner-takes-all pitches really adding value?

in their approach to the needs of advertisers - and the Telegraph's business development unit has been pioneering ...

PRIVATE VIEW: Robert Campbell, Rainey Kelly Campbell Roalfe/Y&R

Brief: Communicate the innovative technology of the Reebok Strikezone boot's concealed lacing unit ...

Mother battles for Siemens account

unit within Siemens, operating at arm's length from the main company and investigating how to get young ...

Mother and W&K battle for Siemens task

The two shops were chosen after a trawl of about a dozen agencies around Europe in advance of an expected launch of the products later this year. Industry sources say the groundwork, which has been shrouded in secrecy, is being carried out by a special unit within Siemens, operating at arm's length from ...

Siemens holds global media pitch

the mobile phone unit's budgets from research and development to marketing, in the search for a global brand ...

THE CLIENT CATALYST: Peter Erskine - O2's chief executive is not scared to take tough advertising decisions even if it does hurt old friends, John Tylee writes

't be successfully communicated without a workforce united by a common purpose. He hopes that O2's 15,000 staff ...

Siemens holds global media pitch

and Coca-Cola. He vowed to move the mobile phone unit’s budgets from research and development ...

ABC FIGURES: PS2 helps slow decline of computing titles

units in the UK. Over the long period we get sales of about 10 per cent of regular users ...

NEW MEDIA: SPOTLIGHT ON OGILVY INTERACTIVE - Ogilvy prepares for future of digital and DM 'convergence'. Is Ogilvy Group's interactive offering in danger of being sidelined?

- in particular, via the aptly named futureOgilvy, a unit specialising in wireless opportunities and interactive ...

BBH kicks off Xbox campaign with viral work

including the largest-ever European roll-out of in-store demonstration units. An e-mail viral ad ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.