FIELD MARKETING: OPEN-AIR THEATRE - Lucy Aitken reports on the brands that are using aspects of public participation and theatre as a part of their campaigns in field marketing
14 Jun 2002 | by LUCY AITKEN
penetration AN EDUCATION UNIT TO OCCUPY THE KIDS Client: Northern Electric and Gas Agency: PMI FM ... in the region. An inflatable Aura was put on top of a bus and inside there was an educational unit to occupy ...



