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Starcom Motive restructure pools buying arrangements

for the first time and folding the digital unit, Starcom IP, into the main operation. The new structure ... Intelligence Unit, the Strategy and Management Unit and the Investment Unit. Starcom IP is to be incorporated into the Strategy and Management Unit. "It's making digital more important, not less so ...

NEW MEDIA: SPOTLIGHT ON BIPA - Digital publishers hold a firm line as Drayton takes on BBC. BIPA's new chairman is not going to allow the BBC any rest, Alasdair Reid reports

reminded of the existence of one of the lesser spotted members of the acronym kingdom - BIPA ...

CLOSE-UP: NEWSMAKER/LINDA GRANT - Capital Radio's marketer sends out strong signals. Linda Grant must increase Capital's profile and that of the medium

's offer and place in the market. As the head of Capital Advertising's 16-strong strategic unit, Grant ... strategic unit is like a mini-Radio Advertising Bureau; as a one-stop shop for all radio needs it's a ...

OPINION: Cowen on ... PG Tips

bent on modernising the tea-drinking unit. Some clever so-and-so has worked out that we don't just ...

PRIVATE VIEW

: Spectre Exposure: National TV MARS UK Project: Revels Client: Ian Ellington, business unit manager ...

FIELD MARKETING: Track and Field - Tracking the success of a field marketing campaign is getting easier, thanks to new hi-tech approaches

displays. Knowing what sales each unit is likely to deliver enables the client to determine more ...

Digital publishers hold a firm line as Drayton takes on BBC

reminded of the existence of one of the lesser spotted members of the acronym kingdom -- BIPA ...

CLOSE-UP: On the Campaign Couch ... with JB

, although unsigned, this letter comes from you: it is beyond credibility that the United Kingdom could ...

DIARY: Arsenal visit reminds Hytner of blunders by Man U goalie Barthez

Hytner, ITV's marketing director and an avid Manchester United fan, declared his true colours ... for Hytner. His memory is still fresh with the goalkeeping howlers of United's Fabien Barthez who gifted ...

Mortimer Whittaker O'Sullivan nets Boyd as head of strategy

, The Economist, the RSPCA, Yellow Pages and Aer Lingus. MWO said it planned to build a strategic unit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.