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The Media Barons - John Perriss

specialist unit called Magna. The structure allows pooling of business where effective, but keeps client conflict at a minimum by retaining two client-facing operating units. Is that loosely the blueprint ...

Ferrero hands Publicis Rocher creative task

and United Biscuits clients before taking the Ferrero Rocher assignment. The agency is aligned with Nestle ...

MEDIA HEADLINER: The BBC's enthusiastic client with a blue-chip background. Andy Duncan is driving the BBC's new-found marketing creativity

, if they have anything in common at all, are united in their instinctive loathing of "trade". The sorts ... Foods, business unit chairman 1997: Van den Bergh Foods, marketing director 1999: Unilever, European ...

MEDIA PERSPECTIVE: Capture of Airey is an ideal spur for a Murdoch Five deal

Hollick's United Business Media, is starting to bubble to the surface. Without Airey, Five is potentially ...

CLOSE-UP: NEWSMAKER/CHRIS SATTERTHWAITE - Chime's new chief will need all of his people skills

Manchester United and keep up with a "huge coterie of mates", according to Howell. Home is in Surrey, where ...

EUROPEAN MEDIA: Italy - New beginnings

of Magna Globa, Interpublic Group's buying heavweight which unites the buying for both Initiative Media ...

EUROPEAN MEDIA: Finding the formula

Malone's Liberty Media, which controls Europe's largest cable operator, United Pan-Europe Communications ...

Capture of Airey is an ideal spur for a Murdoch-Five deal

internal frustration with the shareholder structure, particularly with Clive Hollick's United Business ...

Craik Jones to open digital unit with former Arawak staff

LONDON - Craik Jones Watson Mitchell Voelkel, Campaign's reigning Direct Agency of the Year, is bolstering its client offering with the launch of a specialist digital department.

Craik Jones poised to open digital unit with ex-Arawak staff

Craik Jones Watson Mitchell Voelkel, Campaign's reigning Direct Agency of the Year, is bolstering its client offering with the launch of a specialist digital department.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.