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client can dictate terms, Lee says: "We didn't want to be overwhelmed as a unit by one founding client ...
The new unit will be headed by Peter Askew, the co-founder of Agency Republic. Social Republic will draw on the specialist advertising, direct marketing and digital skills of its parent agency and develop social campaigns and initiatives for charity, not-for-profit and commercial clients. "Charities ...
LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer
offices, a cynic might accuse many of them of being disparate groups of agencies unconvincingly united ...
that is TGI as their mainstay. Strategies have been built around finding the single truths that unite ...
, thanks to low unit costs, can see yet more ways of generating a return on direct marketing investment ...
," Bruce Ellison, the business unit director of Ellert Field Marketing, a top five agency, says ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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