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TOP PERFORMERS OF 2003: NEW-MEDIA AGENCY OF THE YEAR - DARE DIGITAL

. In looking to the future, Dare hired John Owen, the director of Starcom's Intelligence Unit and chairman ...

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

on United Airlines, without the bed. The advertising idea is as focused as the brief. It's everything ... business class on United - in a seat. Job done." PANEL'S VIEW: DOH ADULT SEXUAL HEALTH A treat from ... ." PANEL'S VIEW: UNITED AIRLINES This paper is important because it demonstrates how to understand ...

PRIVATE VIEW: Martin Galton, a creative partner at Hooper Galton

. On the print front, there's a poster from United Airlines with a gag about how crap the Brits are at tennis ... TV UNITED AIRLINES Project: United Airlines Client: Mike Tunnicliffe, regional marketing manager Brief: Advertise United's low fare to New York before and during the US Open Agency: Fallon ...

PERSPECTIVE: Falling value of the Seymour in today's straitened industry

such an obvious chance to own a client? For a time, his name was used in advertising circles as a unit ...

FIELD MARKETING: THE ENTERTAINERS

of the new brand, which equates to selling 600,000 units. Experiential activity is most commonly used ... predicted sales by 40 per cent, ie. 600,000 units HUTCHISON 3 Client: Hutchison 3 Agency: Kommando ...

Fallon creates United spots

United Airlines is looking to attract more customers by focusing on the leisure market as well...to the US can be expensive. However, it aims to position United as a value-for-money airline, providing all ... be expensive because of unforeseen costs. However, they counter that United offers good value for money ... director at Fallon, said: "This campaign continues to imbue a distinctive personality to United, which ...

Media and creative agencies vie for Aer Lingus assignments

Lingus. One poster showed Roy Keane, the Manchester United and Republic of Ireland footballer renowned ...

NSPCC commercial wins double gold at BTAA 2003

for Transport Road Safety. Fallon picked up a gold in the transport and travel category for "golf" for United ...

John Smith's Peter Kay TV spots win top awards

to Fallon's United Airlines film for best use of dialogue, while D'Arcy and Faulds were similarly honoured ...

Center Parcs in talks over £4m media task

of the account. Center Parcs operates three of its branded holiday villages in the United Kingdom with one run ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.