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Field Marketing: Turning Tactical

," Bruce Ellison, the business unit director of Ellert Field Marketing, a top five agency, says ...

Capital Gold review will shortlist two for brand-building role

to restructure its operation into two business units - Capital FM and Capital Gold - to build the Gold business ...

AOL plots creative and media review

. Since the merger, which was originally hailed as a cutting-edge deal that would unite the cream of new ...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB

issues around which otherwise fiercely competitive editors will unite. It's possible I've heard of a more ...

CLOSE-UP: LIVE ISSUE/SUPERBOWL - Big celebrities and big brands at 'the biggest show on Earth'

twice before, by Reebok alone, in Manchester United "dream team" and "Shaq vs Shaq", as well as Fox ...

Capital Gold to shortlist two for brand-building role

to restructure its operation into two business units -- Capital FM and Capital Gold -- to build the Gold business ...

AOL UK plots £20m creative and media review

. Since the merger, which was originally hailed as a cutting-edge deal that would unite the cream of new ...

AMV's Helen Chaffey poached to manage TBWA Mars account

Belgium office as the associate director of advertising for its home and fabric global business unit ...

Hewlett-Packard calls Europe digital review

five digital creative agencies for its four operating units, for bespoke digital work. A second brief ...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB

question above to understand why. No - clients don't want departments: they want the only agency unit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.