Media: OPera predicts total adspend will rise in 2005
26 Nov 2004
The Omnicom media negotiating unit OPera is predicting that total adspend will rise to £13
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Media: Strategy Analysis - Selling serious digital photography
03 Dec 2004
manufacturer seeking to shift thousands rather than millions of units, would more strongly emphasise ...
MPG merges direct marketing and digital networks
23 Nov 2004 | by Staff,
. The combination of these two units provides a powerful communications solution to the marketplace." Separately ...
Hyams to head Mediaedge:cia drive for accountability
19 Nov 2004 | by Jeremy Lee,
of the MEC divisions into a single unit across Europe,as well as fostering closer links with Wunderman ...
MEC to unite digital and direct offering in Europe
19 Nov 2004 | by Jeremy Lee
unit across Europe, as well as fostering closer links with Wunderman and OgilvyOne, MEC's below ...
Radio: When two become one
05 Nov 2004
" programme offering would be a start. With this merger, systems will be united; uniform working patterns ...
Labour to cut adspend in favour of direct sell
01 Oct 2004 | by Our Parliamentary correspondent
The move emerged at this week's party conference, at which Tony Blair attempted to unite Labour ahead of the next election. Matt Carter, the Labour general secretary, told the party conference in Brighton: "The era of the one-size-fits-all campaign is over. Our strategy is now focused ...
Glue launches interactive film arm as broadband grows
27 Sep 2004 | by Staff,
LONDON - The digital advertising agency Glue London is forming a specialist unit that will create...producer at Glue, to establish the agency's new unit. Cam will create the new team by hiring staff from ...
Broadband take-up leads Glue to launch interactive film arm
24 Sep 2004
The digital advertising agency Glue London is forming a specialist unit that will create...Cam, a producer at Glue, to establish the agency's new unit. Cam will create the new team by hiring ...
Fallon confirms Naked collaboration
17 Sep 2004 | by Rachel Gardner
partnerships is a takeover of a 150-metre stretch of tunnel at Bank Underground station on behalf of United ... from London to the US. At the end of the corridor will be a sampling room decked out as a United ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
