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IPA Effectiveness Awards 2004: Bronze Award - Imperial Leather

the Commonwealth Games' heritage and the fact it is still sponsored by the Queen. The company decided to unite ...

WWAV to devote new specialist division to healthcare industry

The Omnicom-owned agency already works for a host of healthcare clients, such as Pfizer, Abbott, Organon, Roche and GlaxoSmithKline. The new division, which will unite these accounts, will be headed by the managing director, Marco Scognamiglio, and will be based at Rapp Collins' Riverside office in London ...

World: Stuart Elliott in America

Media Research unit agreed to offer improved access to TV ratings data tracked minute-by-minute. That information will sharpen pencils in media agencies across the country. And VNU's ACNielsen unit is hooking ...

Lowe London opens Alchemy healthcare for J&J launch brief

The new unit, called Lowe Alchemy, will be headed by Lowe's business director, Richard Ellis, who oversaw the pitch for the drug, called Zocor Heart-Pro. Lowe saw off competition from three other undisclosed agencies to scoop the account. It is not known whether Johnson Johnson's other roster agencies ...

Good Housekeeping chief set to see off younger rival

roots in her ability to dissect the woes of, say, Leeds United. Yet, at one stage, she describes ...

Private View: Paul Shearer, the former executive creative director at Leo Burnett

one of us to go forth and write something funny. On to an internet campaign for United Airlines ... Factory Exposure: National TV UNITED AIRLINES Project: It's time to fly United Client: Mike Tunnicliffe, UK marketing manager Brief: United's strategy is based on the consumer insight ...

European Agencies: Clients give counsel

For a network to work effectively, it has to work together, as a unit. The new network heads will come to realise that they have to keep every plate spinning, even the smallest market. If the smallest drops, you are in trouble. And once the plate is smashed, the rest drop with them. I can't see why ...

World: Gallery

Photographer: Joao Palmeiro ('condom', 'pen') Image One ('dog') United Airlines - Fallon US ... you there. United. It's time to fly." Client: United Airlines Agency: Fallon, Minneapolis ...

World: Media Analysis - Clients and agencies sharpen branded-content credentials

Riesenberg to head an "advertainment" unit. Reisenberg joined from Magna Global Entertainment, a division ...

WORLD: WORLD GALLERY

United as the bank actually manages the team's finances. To push the link between banking and football ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.