World: Media Analysis - Olympics gets tougher to halt hijacking of official sponsors
30 Jul 2004 | by Pippa Considine
including Manchester United in the UK and individuals, such as Beckham. For other advertisers, running a ...
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small shelf-based units to commanding, above-aisle monsters) to 100 of its largest stores. A whole host ... -house media sales unit for campaigns that will run across all in-store media. Is this development welcome ... . There are further realities to be faced. For instance, in-house media units of the type just launched by Tesco ...
including Manchester United in the UK and individuals, such as Beckham. For other advertisers, running a ...
to cluster them together." The very existence of this unit is already starting to pose fundamental ... , not agencies. Few of them have a handle on this. However, MindShare, which has a specialist retail unit called Dialect, is ahead of many of its competitors. Will we see other groups launch similar units? Perhaps ...
Ironically, the first one out of the bag is the Nike "home game" ad featuring Thierry Henry. We see him wrecking a house as he beats various Nike-sponsored superstars, including the Manchester United team, with his amazing skills. Eventually, he's tackled by a boxer dog, shame it wasn't a ...
, Fallon's pan-regional advertising for United Airlines is also impressing on the international stage ...
. They have always been bonded by a special kind of chemistry ever since they were first united at Lowe Howard ...
WPP unit named Soho Square, broke five days later. The commercials bring to life the variety ...
Photographer: Joao Palmeiro ('condom', 'pen') Image One ('dog') United Airlines - Fallon US ... you there. United. It's time to fly." Client: United Airlines Agency: Fallon, Minneapolis ...
with visibility - the units are secure drop-boxes installed outside newsagents, which double as six-sheet poster ...
significant part of the specialist unit's business. Grey confirmed this week that it had parted company ...
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