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Media: Behind the hype - Tesco's media sales unit leaves agencies on edge

small shelf-based units to commanding, above-aisle monsters) to 100 of its largest stores. A whole host ... -house media sales unit for campaigns that will run across all in-store media. Is this development welcome ... . There are further realities to be faced. For instance, in-house media units of the type just launched by Tesco ...

World: Media Analysis - Olympics gets tougher to halt hijacking of official sponsors

including Manchester United in the UK and individuals, such as Beckham. For other advertisers, running a ...

Media: Spotlight - Asda leads charge as retail media comes of age

to cluster them together." The very existence of this unit is already starting to pose fundamental ... , not agencies. Few of them have a handle on this. However, MindShare, which has a specialist retail unit called Dialect, is ahead of many of its competitors. Will we see other groups launch similar units? Perhaps ...

Private View: Luke White, the creative director at McCann Erickson

Ironically, the first one out of the bag is the Nike "home game" ad featuring Thierry Henry. We see him wrecking a house as he beats various Nike-sponsored superstars, including the Manchester United team, with his amazing skills. Eventually, he's tackled by a boxer dog, shame it wasn't a ...

Global Advertising: Rise of the micro networks

, Fallon's pan-regional advertising for United Airlines is also impressing on the international stage ...

Close-up: Newsmakers - Old-fashioned values or old-fashioned creative?

. They have always been bonded by a special kind of chemistry ever since they were first united at Lowe Howard ...

World: Stuart Elliott in America

WPP unit named Soho Square, broke five days later. The commercials bring to life the variety ...

World: Gallery

Photographer: Joao Palmeiro ('condom', 'pen') Image One ('dog') United Airlines - Fallon US ... you there. United. It's time to fly." Client: United Airlines Agency: Fallon, Minneapolis ...

Media: Behind the Hype - Avenue looks to make in-roads on the high street

with visibility - the units are secure drop-boxes installed outside newsagents, which double as six-sheet poster ...

Fees disagreement ends Grey London's hold on Carpetright

significant part of the specialist unit's business. Grey confirmed this week that it had parted company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.