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MEDIA HEADLINER: Can WPP's Nylon live up to its brave new world aspirations?

that the new unit will be well resourced. He says: "It reflects the foundations of knowledge and experience ... be derived. It is not intended to be a bolt-on media planning unit called on to add some peppy cleverness ...

THE NEW PAPER BARONS

in the appointment of Miron. Previously running Associated's free ad title Loot and its new-media ventures unit ...

Can Nylon live up to brave new world aspirations?

that the new unit will be well resourced. He says: "It reflects the foundations of knowledge and experience ... be derived. It is not intended to be a bolt-on media planning unit called on to add some peppy cleverness ...

DIARY: You must remember

. Lilt; 2. Tag Heuer; 3. United Airlines. The theme was golf.

DIARY: Rio gets something to remember as Arsenal fan ad takes the piss

of off-the-ball aggro happens to be Rio Ferdinand, Manchester United's man with the memory lapse....with the equivalent of an open goal. Hence this spoof ad for United's Vodafone sponsor, which appears on the Arsenal ...

MindShare hires Weller for Mattel

considerable experience of child and youth marketing within MindShare Worldwide's dedicated youth insight unit ...

PRIVATE VIEW: Nick Hastings, the executive creative director at Partners BDDH

Sutherland-Dodd Exposure: BBC HEINZ Project: "Noooooooo!" Client: Mark Holdaway, business unit ...

FACES WE WATCHED

Unit 1990 With a reputation as a planner whom creatives would recommend, and as the man who took over ...

CLASS OF 2004

) and Phil Holbrook were first united in 2001 at Proximity London when the agency was created out ...

MindShare appoints Weller to oversee Mattel business

MindShare Worldwide's dedicated youth insight unit MindShare Play. Before setting up Generation Media ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.