Media: All about ... Digital developments in 2006
08 Dec 2006
discipline, both within individual media agencies and group negotiation units. ...
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The Annual 2006: That was the year that was - Adland's 2006
15 Dec 2006
\London, Steve Henry, the United London chairman, filled the shoes of its departed creative chief Trevor Beattie. At United London, the management void was filled by the "dream team" of Jim Kelly and Robert Campbell. However, with the United network losing the £75 million BSkyB account in December, the dream ...
Media Forum: Does Sky need new brand ads?
08 Dec 2006
into play following a breakdown in the relationship between Sky and the incumbent, United, in October ...
The World: Advertisers prepare for 'small print' EU directive
08 Dec 2006
such minutiae as what customers need to do if they want to cancel a reservation for a pet. What unites ...
Yahoo! Big Idea Chair: Winners
01 Dec 2006
of EFFIEs" Cole Weber United Yahoo! Creative Conference X, 19 October "Best in Show" Doug Jaeger ...
Yahoo! Big Idea Chair: A feast of Fred & Farid
01 Dec 2006
for agencies to really take advantage of it. In one year of Marcel, only one client (United Biscuits) asked us ...
Media: All about ... Group trading in the digital arena
13 Oct 2006
created a centralised digital unit within its OPera media-negotiation structure in June but, so far ... of mainstream buying agencies OMD and PHD, plus those of the specialist digital unit, Agency Republic. Other ... that price isn't the whole raison d'etre for centralised negotiation units, the company believes ...
The Work: New campaigns - UK
13 Oct 2006
" will break next week as a 70-second ad in the Champions' League game between Manchester United and FC ...
The Direct Approach: Return on involvement
06 Oct 2006 | by Peter Riley, 20:20 London
with the per-unit hit rate possible with e-mail or text. Direct communication should not be limited ...
Media: Double Standards - 'The website E! Online is my guilty pleasure!'
06 Oct 2006
the day. It integrated video, message plus unit (MPU) and other formats. - How does your revenue model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
