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Adland's creative accountants

01 Dec 2006 | by Francesca Newland

on board. This is a view supported by Robert Campbell, the executive creative director at United London ...

Close-Up: Live Issue - Can adland justify such big salaries?

10 Nov 2006

and financial aspects of running a unit, let alone a network, are testing. The majority of the talent pool wasn ...

International Business Media: The power of content

13 Oct 2006

The Sure/Rexona "Fans United" series comprised 13 factual documentaries, which were 30 minutes in length ...

The Work: New campaigns - UK

13 Oct 2006

" will break next week as a 70-second ad in the Champions' League game between Manchester United and FC ...

Financial Times abandons iconic 'no comment' line

28 Sep 2006 | by by Kate Nicholson

The new work is expected to break in the spring and will promote the newspaper and FT.com to a globally minded audience of senior-level decision-makers. DDB London scooped the £5m creative account in September, after a three-way pitch in which it saw off Miles Calcraft Briginshaw Duffy and United London ...

Campaign Digital Awards 2006: The Propel London Award - Best Financial Services Campaign

22 Sep 2006

WINNER Project: Mastercard keep it hidden Client: n/s Agency: Unit9 Writer: McCann Erickson ... by Unit9 as part of the "keep it hidden" through-the-line campaign running for Mastercard around Christmas ... and more than 18,000 entered the competition. http://www.unit9.com/mastercard/ ...

The Work: Private View

15 Sep 2006

watching Leeds United play away that all you need to know is how to find your way back from the police ...

Close-Up: Live issue - Can Walsh restore Lowe to its former standing?

08 Sep 2006

for the hiring, contacted Walsh on the very day she left United in May shows that the network had a fairly good ... , the managing director. Walsh, who was most recently the European chief executive of the United network ... , as her less-than-shiny legacies at United and Walsh Trott Chick Smith indicate. Still, given ...

PHD North scoops £5m AIG account

18 Aug 2006 | by Deborah Bonello

was boosted this year when it signed a four-year shirt sponsorship deal with Manchester United worth £56 ... on leveraging the value of the Manchester United deal for AIG. Earlier this year, AIG said it planned to build a marketing strategy around the tie-up. Manchester United will feature in the company's marketing ...

AIG chooses 141 for below-the-line task

16 Jun 2006 | by by Staff

a programme to promote its sponsorship of Manchester United around the world. The agency ... Manchester United in April. The deal replaced the club's contract with Vodafone, which expired at the end ... 's takeover of Manchester United last summer. If you have an opinion on this or any other issue raised ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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