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instore communications; and MEC Access, a unit that brings together MEC's expertise in sports ... from a strong digital unit in MEC Interaction. Its outstanding work included activity for Xerox across ... , as the president of a new unit called Aegis Service Solutions. September: Introduces a global client management ...
Palmolive and SAB Miller already underway. Its Interaction digital unit, under the managing director, Jason ... . October: Launches MEC Access, a sports, entertainment and cause marketing content unit. MEC also bolsters its media planning unit with four senior hirings. ...
of advertising and marketing. Agencies, meanwhile, seemed united only by a common set of problems ... of the fence, though. Lee Daley, the former Saatchis chief executive, left his role as Manchester United ... by Bartle Bogle Hegarty's Russell Ramsey. It was even worse at JWT's stablemate, United London, whose ...
decision to unite Fallon and its sibling Saatchi Magnus Djaba, the former client services director ...
. Last year, AIG agreed a shirt sponsorship deal with Manchester United, which is worth £56.5 million ...
. It is unclear if Lida, which handles BA's below-the-line marketing for its holidays unit, will also be involved ...
. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...
and the environment. Under the threat of legislation, the DM industry is seeking a way to present a united front ...
by PHD in 2002 to set up its direct response unit, PHD Confidential. He left the agency in September 2006 ...
, Manchester United Football Club's digital TV channel.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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