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GCap launches personalised radio project

GCap Media is creating a new unit to focus on developing its brands in areas outside of traditional...GCap Media is creating a new unit to focus on developing its brands in areas outside of traditional analogue radio. Called GCap Interactive, the division will be led by Paul Sigaloff, who takes the role ... , new media and customer relationship management teams to create the new unit, which will work on moving ...

The Work: New campaigns - UK

-second spots show animals behaving very differently to the way they would in the animal kingdom. In "pigeon ... Brief: Promote traffic-light themed food labels Creative agency: United London Writer: Paul Evans Art ... . The ten-second spot, created by United London, shows a stickman jumping across the word "food ...

Viewpoint - Why Carphone Warehouse dropped Big Brother sponsorship

united in the course of action that was taken. As you would probably expect, there was much discussion ...

Media: Strategy Analysis - Using pester power as force for good

has achieved sales of 1.9 million units. As well as distribution in Sainsbury's stores nationwide ...

Close-Up: Live issue - Do creative directors need to evolve?

generators. For this reason, Robert Campbell, the managing partner and creative director of United London ... and creative director, United London "Creative directors need to be given more power and responsibility ...

Close-Up: Newsmaker - Can Sky's 'visionary' turn ambition into results?

unit in Asia-Pacific before adding Europe to his remit. It seemed he was being groomed to become its ...

Newspaper Advertising: Where content is king

worked because it was more interesting than a boring piece on Manchester United's Louis Saha? 3 ...

Sky loses marketing director as Ponsonby departs

s recent advertising review, in which its 75m creative business moved from WPP Group s United London ...

The Work: Private view

CREATIVE - Robert Campbell, joint managing partner, United London...to Robert Campbell and Jim Kelly, United London Not being a long-serving industry veteran with a huge list ...

The World: New York - Martin Agency and MediaVest win Wal-Mart brief

. The Martin Agency, which is based in Richmond, Virginia, is best known for its Geico insurance and United ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.