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Kit man steps into Ronaldo's boots in Nike viral

LONDON - Manchester United's kit man shows Cristiano Ronaldo a trick or two in a new viral for Nike

IPA Effectiveness Awards 2008: Cases united by a common cause

The shortlist showcases a spectacularly diverse range of cases united by a common cause - the demonstration of payback for investment in marketing communications. And this payback is proved to the highest standards. The stories told cover commercial and public sector, short- and long-term effects, single ...

The World: Moscow - Shorkey nets chief executive role at Publicis

Publicis United Moscow has appointed Derek Shorkey as its new chief executive....chairman of Publicis United, said: "I am confident that Eugene Radewych, the chief creative officer ...

The Week: Advertising News - Hublot to sponsor Man Utd

United.

The Week: Digital Reviews - LBi scoops Etihad account

of the United Arab Emirates, and will now promote the company's sponsorships online.

Media: Double Standards - The ins and outs of the cross-platform approach

It's not always unwise to put all your eggs in one basket. IPC Unite and Bauer Media show...MATT SIMS HEAD, IPC UNITE - What are the benefits to advertisers of your cross-platform approach ... together packages that reach a rich variety of audiences. Working alongside IPC Ignite, Unite adds ... , bespoke to the brief, workable, results driven and never over-complicated. Unite builds the campaign ...

Media Lifeline: Outdoor specialists

, to create a buying unit called Helix. Meanwhile, WPP has continued to consolidate its group outdoor business into its own poster unit, Portland. JULY 2004: And WPP makes further moves to dominate the sector when ... . The new unit, called Kinetic, is headed up by the PPL boss, Eric Newnham. AUGUST 2005: Now Aegis moves ...

Diary: On the QT ..

Graham Bednash is less than impressed by the producers of the film Slumdog Millionaire being ordered by the makers of a popular fizzy drink (the one that's meant to unite the world) to obliterate its name from bottles before they were shown being offered to kids on a rubbish dump. Bednash, the joint ...

IPA Effectiveness Awards 2008: Bronze Award - Motorola

, confident individuals with a strong personal style that were united by their choice of phone to increase ...

IPA Effectiveness Awards 2008: Survival of the Fittest

ideas, channel selections and supporting evidence; all united by the common cause of demonstrating how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.