GSK calls digital roster review
13 Nov 2008 | by Matt Williams
pharmaceuticals and chemicals unit, which includes Imigran, Zantca and Zovirax Coldsore Cream. It plans to hold ...
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Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
ASA bans Coors and Mars ads
15 Oct 2008 | by John Tylee
and not to suggest the product was low in energy. The ASA has also told United Biscuits to stop screening its ... Cake," one of the women remarks. United Biscuits argued that the "only one gram of fat" claim ...
BBH launches ready-meal range and rape alarm
13 Oct 2008 | by Noel Bussey
LONDON - Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK
Animal resurrected in new Peperami TV ad
08 Sep 2008 | by Caroline Lovell
character switches, and he exfoliates by shredding himself in a waste disposal unit in a kitchen sink ...
The Work: New campaigns - UK
22 Aug 2008
Traylor Media agency: CHI Partners Media Production companies: Blinkink, Unit9 Director: Kristofer ...
Wayne Rooney 'selected for new Hovis ad'
01 Aug 2008 | by Staff
The Daily Mirror says that the Manchester United striker is set to earn 150,000 from his appearance. The ad is believed to be set around key moments in British history over the past 100 years. The ad will be the first TV spot produced by Miles Calcraft Briginshaw Duffy since it snatched ...
Mother launches experiential advertising division
17 Jul 2008 | by Kunal Dutta
The new unit will offer clients experiential and sponsorship-based advertising and has already secured a series of projects for the existing Mother client Pimm's. The agency has launched a comedy ... in Henham Park, Suffolk. The unit has also brokered a deal to broadcast a sponsored programme, Latitude 2008 ...
Department of Health launches VCCP alcohol awareness ads
19 May 2008 | by Staff
The new Department of Health campaign, running in the press, outdoors, on TV and radio, shows the number of units in different drinks. The campaign comes in the wake of a YouGov poll showing most English drinkers don t know how many units are in their drinks. ...
The World: Ban exposes China's ad censorship anomalies
16 May 2008
quasi-governmental consultative unit set up by the State Administration for Industry and Commerce, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
