The Work: New Campaigns - UK
14 Nov 2008
: Unit Director: Dan Douglass Exposure: National TV, radio, press, online THE LOWDOWN World ...
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Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
The Week: Advertising News - Zag launches first products
17 Oct 2008
Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.
ASA bans Coors and Mars ads
15 Oct 2008 | by John Tylee
and not to suggest the product was low in energy. The ASA has also told United Biscuits to stop screening its ... Cake," one of the women remarks. United Biscuits argued that the "only one gram of fat" claim ...
BBH launches ready-meal range and rape alarm
13 Oct 2008 | by Noel Bussey
LONDON - Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK
The Work: New Campaigns - UK
03 Oct 2008
Schofield Editor: Rob Hill Post-production: Tracey Khan, Unit Post Production Audio Post-production: Unit ...
Animal resurrected in new Peperami TV ad
08 Sep 2008 | by Caroline Lovell
character switches, and he exfoliates by shredding himself in a waste disposal unit in a kitchen sink ...
The Week: Brand news - Coors eyes female market
22 Aug 2008
The brewer will kick off by trialling a beer called Blue Moon, which is already available in the US, in selected London pubs. Coors has established a separate business unit, called Eve, to develop the brands and their marketing campaigns and to focus on promoting beer-based cocktails and the marketing ...
Universal truths cross booze borders
15 Aug 2008 | by Caroline Lovell
of the markets and then put it to one side. Think about what unites the target audience, otherwise you can get ...
Wayne Rooney 'selected for new Hovis ad'
01 Aug 2008 | by Staff
The Daily Mirror says that the Manchester United striker is set to earn 150,000 from his appearance. The ad is believed to be set around key moments in British history over the past 100 years. The ad will be the first TV spot produced by Miles Calcraft Briginshaw Duffy since it snatched ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
