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The Work: Private view

: Chris Jefferys Director: Dan Douglass Production company: Unit Exposure: National TV 3. FREEVIEW ...

Can brand invention lead to a profit?

Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...

The Work: New Campaigns - UK

: Unit Director: Dan Douglass Exposure: National TV, radio, press, online THE LOWDOWN World ...

The Week: People News - CBS launches retail arm

of business development at Metro, to head up the unit as its head of sales. CBS has created the division

The Week: Advertising News - Zag launches first products

Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.

The Work: New Campaigns - UK

Schofield Editor: Rob Hill Post-production: Tracey Khan, Unit Post Production Audio Post-production: Unit ...

CHI opens conflict shop

the unit, but Tim Alnutt, a partner at CHI & Partners Media, is set to move across. The agency, which ... offices. Forty staff from The Carphone Warehouse's ad and media accounts are moving to the unit, which ...

The Work: New campaigns - UK

Traylor Media agency: CHI Partners Media Production companies: Blinkink, Unit9 Director: Kristofer ...

Sony Centres in £4m creative review

-screen range of televisions. Fallon pitched against Berlin Cameron United, Crispin Porter & Bogusky and 180 ...

The Work: New campaigns - UK

- KNOW YOUR LIMITS - UNITS CREDITS Project: Know your limits - units Client: Department of Health Brief: Generate awareness about the number of units in alcoholic drinks Creative agency: VCCP Writer ... middle-class drinkers, alerting them to the unit content of various alcoholic drinks. The two TV ads show ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.