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All about ... Branded content specialists

26 Sep 2008 | by Alasdair Reid

of the biggest players in the UK independent television production market, with operating units that include ARG ...

The World: New York - AIG withdraws rest of 2008's corporate advertising

26 Sep 2008

half of this year. In 2006, it agreed a four-year deal to sponsor Manchester United football club ...

Media Perspective: Missed chances by both advertisers and players on Sky

26 Sep 2008 | by Ian Darby, ian.darby@haymarket.com

But last weekend, Sky Sports 1's line-up - Ryder Cup golf backed by the live Chelsea vs Manchester United clash on Sunday afternoon - provided a glorious reminder of just how good top sports coverage can be. Sadly, most brands seemed to miss the opportunity to exploit this fully. While Europe succumbed ...

Media Headliner: Media team bringing 'deep strategies' to VivaKi

26 Sep 2008 | by Ian Darby

in the trading world, this seems akin to recruiting both Andy McNab and Chris Ryan to head an SAS unit. Locke ... - not stunts, but deep strategies that will demonstrate a real impact on client business." UK TRADING UNITS ... about launching a UK trading unit. In September, it confirms this will be called VivaKi UK Trading. ...

Wayne Rooney stars in Fifa 09 PlayStation ad

23 Sep 2008 | by Colin Marrs

The ad shows fans from Manchester United and Spanish giants Real Madrid gathering before large outdoor screens to watch a match. It transpires that the game is being played by United's Wayne Rooney ... -time of the Sky Sports match between Manchester United and Chelsea. Trevor Uzice, a senior product manager ...

All about ... The Sun

19 Sep 2008 | by Alasdair Reid

, MySpace and 20th Century Fox - now united under the group leadership of Murdoch would relocate, possibly ...

The Week: People News - Breijer lands Universal role

19 Sep 2008

Breijer, who will report to Graham Duff, the president of Interpublic's media unit, IPG Mediabrands, was previously Universal's chief executive in the Netherlands. The appointment follows changes at Universal's sister agency, Initiative, last week, which saw Mario Mateus, the chief executive of Initiative ...

Douglas to head MindShare strategy

19 Sep 2008 | by Ian Darby

, who has been promoted to become the joint head of the unit. The agency's restructure, which will be completed in the UK by the end of the year, involves the merging of 12 agency business units into four, one ...

CHI opens conflict shop

19 Sep 2008 | by Caroline Lovell

the unit, but Tim Alnutt, a partner at CHI & Partners Media, is set to move across. The agency, which ... offices. Forty staff from The Carphone Warehouse's ad and media accounts are moving to the unit, which ...

New-Business Rankings: 19 September 2008

19 Sep 2008

.5 18.5 5 Pets at Home, First Group, United Biscuits 9 9 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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