M4C picks up all government media briefs
19 Jan 2012 | by Jeremy Lee
unit that will operate out of the Cabinet Office. M4C will continue as the sole supplier for all ...
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WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Lifeline: Unilever's media business
19 Jan 2012 | by Staff
had already made a big breakthrough in the US, where it scooped the business from a dedicated IPG unit ...
Richard Huntington: Social media isn't the easy way out, so use it properly
19 Jan 2012
itself to set up social media units, hire social media strategists, attend the multitude of social media ...
The Year Ahead for ... Media Planning
12 Jan 2012 | by David Wilding
than at any time for a while. Big, shared, uniting context will be everywhere. Look out for our old ...
The Year Ahead for ... Radio
12 Jan 2012 | by John Ryan
that can only continue to be a positive in 2012 and beyond. As I write this, the industry is united ...
OMD swoops for Arena Media's Dan Clays
06 Jan 2012 | by Katherine Levy
joined Arena Media s digital unit, Arena Quantum, becoming managing director of the operation in 2004 ...
Budweiser signs up Sam Allardyce and Ian Holloway for radio ad
04 Jan 2012 | by Sara Kimberley
The 30- and 60-second radio ads have been created by Anomaly London and feature the West Ham United manager Allardyce and Blackpool manager Holloway giving their own rousing team talks. They stress the importance of a great atmosphere, team spirit and support of the crowd, before listeners ...
Paddy Power rapped by ASA over Luis Suarez ad
04 Jan 2012 | by Sarah Shearman
The press ad, featuring an action shot of Suarez, promised Paddy Power customers would get their money back, if Suarez scored in the Liverpool v Manchester United match towards the end of last year ... -match ban by the FA for racially abusing Manchester United footballer Patrice Evra. Follow Sarah ...
Why seasonal advertising this year doesn't have the X-mas factor
20 Dec 2011 | by Deborah McCrudden
. Waitrose has re-united us with the winning formula of Heston and Delia. Again not overly creative ...
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