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Siemens reviews Euro B2B account

that the electronics giant was cutting 4,200 staff, more than 10 per cent of its global workforce, from its IT unit ...

HTC calls pitch for European integrated advertising brief

Manchester United match on Sky Sports 1, as well as print and poster executions. HTC declined to comment. ...

Yell marketing chief Francke's exit throws pitch into disarray

Mother and VCCP are currently in the final pitching stages for the £14m account after Wieden Kennedy, United London, Leagas Delaney and Miles Calcraft Briginshaw Duffy were knocked out of the running at an earlier stage. The review was called in April after the directories publisher ended its 23-year ...

Thomson Directories prepares for ad pitch

, United London, VCCP, Leagas Delaney and Wieden Kennedy. If you have an opinion on this or any other ...

HTW expands planning with Reed appointment

has also worked as a planning partner at COI in the Home Office Crime Reduction unit, and headed ...

Microsoft calls review of £400m below-the-line work

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer

EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE

offices, a cynic might accuse many of them of being disparate groups of agencies unconvincingly united ...

Vodafone to instigate below-the-line review

unit. Neither BMP DDB, which handles Vodafone s advertising and developed the words theme ...

TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services

BT Uncannily, the BT Customer Care Unit called early in the day to discuss their service. They have been calling quite persistently but I normally avoid them by claiming to be the cleaner. Still, this time we went ahead. After introductions, the first question was to determine if I ...

INTEGRATED: INTEGRATED ISSUES; IBM furthers one-agency strategy with promotions bonus

firsts these days, has every right to claim one in this instance. United Airlines retains Leo Burnetts on a worldwide basis, but Burnetts is not United s sole agency. It employs a raft of other ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.