Philips calls £300m global creative and media review
21 Jul 2011 | by Katherine Levy
Grand Prix in 2010 for "parallel lines", which was a collaboration between DDB, Tribal DDB, Unit 9 ...
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Rainey Kelly Campbell Roalfe/Y&R lands £47m Vodafone ad task
16 Aug 2011 | by Ian Darby
unit handles global strategy for Vodafone. Other agencies on the Vodafone UK roster, including OMD UK ...
Vodafone splits with BBH
30 Jun 2011 | by Ian Darby
Vodafone unit handles global strategy for Vodafone and WPP agencies handle creative duties in the majority ...
Sony Ericsson runs Champions League campaign on Foursquare
27 May 2011 | by Sarah Shearman
who check in at Manchester United's Old Trafford Stadium today into a prize draw to win tickets ...
Google puts aside $500m to cover US advertising probe
11 May 2011 | by Loulla-Mae Eleftheriou-Smith
The admission was made in a regulatory filing to the US Securities Exchange Commission. Google said in the filing: "In connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 ...
Nokia calls £90m review
05 May 2011 | by Anne Cassidy
. Nokia recently created a new company structure with two distinct business units: smart devices ...
Media: All about ... Consumer Electronics Show 2011
21 Jan 2011 | by Eric Bader
- enabled mobile devices will significantly change the economics and pricing of advertising units ... are promoted but also how brands are displayed. Ad units from commercial pods to pre-roll, paid search ... and locations. - Unit costs of paid media will change as content moves across multiple screens. - Data ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
