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WFA unveils keynote speakers for Global Marketing Conference

The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...

Lifeline: Unilever's media business

had already made a big breakthrough in the US, where it scooped the business from a dedicated IPG unit ...

The Annual 2011: Top 10 worst celebrity ads

seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...

Reckitt Benckiser sexes up the kitchen cabinet

." A high degree of zealotry would also seem essential. "What unites my team is a passion ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half

Painkiller ads superimposed on live Israeli Champions League action

Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain." The agency worked ... to capture the most effective shots of fallen players. Barcelona beat Manchester United 2-0, with goals ...

And in the real world... Shell, McDonald's, Tesco, Vodafone and more

Royal Dutch Shell is to announce a major restructuring, merging its exploration and production and gas and power units, and cutting more than 30 per cent of senior management. Source: Financial Times McDonald s is planning to overtake Starbuck s as the biggest coffee chain in Europe, with proposals to open ...

And in the real world... Google, Yell, Britvic, Pringles and more

performing units after reporting a 1 billion loss. Source: Financial Times ...

And in the real world... The Boston Globe, Virgin Media, Freeview and more

new merged European car group with Chrysler and GM s German unit, Opel, hit a wall yesterday when ...

P&G slashes global adspend by $440 million in first quarter

saw an uplift of 6 per cent, while its organic unit volume fell by 5 per cent. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.