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The agency will be sending out some of its leading lights to Brazil to promote The Open Government Partnership (OGP) conference in April. Launched in September, the campaign was founded by eight governments including Brazil, Indonesia, Mexico, Norway, Philippines, the United Kingdom and the United States ...
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...
Manchester United has secured a seven-figure sponsorship deal with DHL, the logistics company....for the distribution of United's range of merchandise, including match programmes and shirts, across the world ... of United platforms. These include digital advertising on perimeter boards, matchday programmes, branding on the club website, and at events hosted at Old Trafford. DHL will also work with the Manchester United ...
Virgin Unite, the non-profit foundation of Sir Richard Branson's Virgin Group, has appointed...the profile of Virgin Unite and highlight some of the work the charity is doing around the world. The appointment was made by Jean Oelwang, the chief executive of the charity. Virgin Unite was founded in 2004 ... facing the world. All of Virgin Unite's overheads are covered by Branson and the Virgin Group, meaning ...
Newcastle United has appointed The Next Door, the creative start-up, to handle its digital...of customer operations at Newcastle United. The club's membership programme, Toon Army 12th Man, will be a ...
CANNES 2011: Facebook is set to unveil its client council initiative and new interactive ad unit...marketing solutions for Facebook, revealed the new ad unit as part of the company's efforts to entice brands ... for two months. In 2010, Facebook challenged agencies to create a new Facebook advertising unit ...
Isobar has promoted Katie White to head its specialist social division, Isobar Social.
The Red Consultancy has reshaped its consumer offering into two separate business units....The reshape of The Red Consultancy has seen the launch of two consumer business units Life and Play. The move comes a month after Blue Rubicon launched a consumer brand agency offshoot called Surname Surname in an attempt to occupy the 'middle ground' between creative ideas agencies ...
Etihad Airways, the United Arab Emirates airline, is reviewing its £100 million global creative
United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years...director for United Biscuits, said he had called on Mischief to reignite a passion for Jaffa Cakes after ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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