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Red Bull renews sponsorship of UK Athletics

LONDON - United Kingdom Athletics (UKA) and Red Bull have extended their multi-year partnership

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half

Nestlé shortlists two for beverage brands DM pitch

The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...

Coke Zero 'happy kingdom' by Ogilvy Argentina

A dark gloomy kingdom gets the Coke treatment in this latest work from Ogilvy Argentina...An oppressive king gets happy after a swig of Coke Zero. The happiness streams through to the rest of his kingdom as an Ogre takes to the mic and everyone is inivted to join in with the party. ...

Munchy Seeds looks to animal kingdom for packaging

LONDON - Ziggurat Brands has redesigned the packaging for snack brand Munchy Seeds, which now comes in brightly coloured tubs with hands painted to depict birds and animals.

Kellogg awards European media account to Carat

the coming months to accommodate smooth transitions. Markets included are the United Kingdom, Republic ...

NEWS: Punjana tea brand hunts shop to lead mainland ad push

in major supermarkets across the United Kingdom, but until now has received no above-the-line advertising ...

United Distillers

United Distillers is injecting new life into its market-leading whisky brand Bell s 8 Years Old...United Distillers is injecting new life into its market-leading whisky brand Bell s 8 Years Old, with the launch of a pounds 4m advertising campaign and a packaging redesign. The new ads, through WCRS, aim to build on the brand s heritage, positioning it as uisge beatha, the Water of Life . The ads will run ...

Dare and EHS 4D win Nestlé drinks business

Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing, the incumbents on the DM account, were eliminated at an earlier stage. G2 was also the incumbent on the digital ...

Unilever scraps Chrysalis unit

Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and Pot Noodle brands....Chrysalis was established in 2008 to provide specialist support to Unilever s "local jewel" brands from the UK, Germany and France. The unit was run from Rotterdam. Analysts believed it heralded a future sale of the 14 brands in the unit. Unilever has decided to transfer control of the brands ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.