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THE MARKETING SOCIETY AWARDS 2001: Outstanding marketing achievement. Winner: Sony United Kingdom

WINNER Constant product innovation, a well-developed marketing communications programme, and strong support for its retail partners are the three factors that have made Sony the best known name in consumer electronics in the UK. Around 130 brands compete in the highly fragmented...

THE MARKETING SOCIETY AWARDS 2001: Outstanding marketing achievement. Winner: Sony United Kingdom

WINNER Constant product innovation, a well-developed marketing communications programme, and strong support for its retail partners are the three factors that have made Sony the best known name in consumer electronics in the UK. Around 130 brands compete in the highly fragmented...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half

China: Middle kingdom myths

Doing business in China isn't all it's made out to be. Mark Johnson reveals some of the difficulties ad executives encounter. There is no doubt about it; China is an exciting market for advertisers.

Nokia issues brief for international agency to consolidate US and UK PR

efforts in the United Kingdom, the US, as well as support for our communications needs from our head ...

Microsoft sues beleaguered Comet over 'counterfeit' goods

produced and sold thousands of counterfeit Windows CDs to unsuspecting customers in the United Kingdom ...

THE MARKETING SOCIETY AWARDS 2001: Brand development of the year

WINNER Client: Sony United Kingdom COMMENDED Client: Golden Wonder Agency: Bartle Bogle Hegarty COMMENDED Client: Lever Faberge Agency: Bartle Bogle Hegarty WINNER Around 130 brands are fighting for share in the UK consumer electronics market. However, among the major players ...

THE MARKETING SOCIETY AWARDS 2001: Brand development of the year

WINNER Client: Sony United Kingdom COMMENDED Client: Golden Wonder Agency: Bartle Bogle Hegarty COMMENDED Client: Lever Faberge Agency: Bartle Bogle Hegarty WINNER Around 130 brands are fighting for share in the UK consumer electronics market. However, among the major players ...

Samsung sponsors Heathrow charging units

Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops...£300,000 in the development of the units in response to research showing high demand among travellers ...

Vodafone plans Man United content

the renewal of its multi-million-pound sponsorship deal with Manchester United....of June 2004. Vodafone will develop this content into Manchester United-branded phone packages ... for Manchester United supporters," said Vodafone chief marketing officer Peter Bamford. The venture will seek to take advantage of Vodafone's 125 million-strong worldwide customer base, with Manchester United ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.