Doing business in China isn't all it's made out to be. Mark Johnson reveals some of the difficulties ad executives encounter. There is no doubt about it; China is an exciting market for advertisers.
2008. Credits First Aired: 5-Jan-08 Media: TV, Cinema, Press, Online and Posters Country: United Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...
Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing, the incumbents on the DM account, were eliminated at an earlier stage. G2 was also the incumbent on the digital ...
LONDON - United Biscuits, the owner of brands including Hula Hoops, Mini Cheddars and Jaffa Cakes...to pitch for the business. It is understood that United Biscuits in-house marketing team is handling ... Nuts. United Biscuits has used digital advertising in the past, and appointed a roster of three ... , however, been few digital campaigns of note for United Biscuits brands since Abel Baker s revamp ...
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...
New PHD is launching a new-media consultancy unit, PHD IQ, in a bid to challenge the management...New PHD is launching a new-media consultancy unit, PHD IQ, in a bid to challenge the management consultancies that are advising companies about digital media development. The new unit will be run ... such as Rocket and Drum PHD, PHD IQ will be financially accountable and run as an independent unit ...
The digital agencies Framfab and LB Icon have agreed to a merger that will create a European digital network with a market capitalisation of around £223 million.
The motor giants Ford, General Motors and DaimlerChrysler are joining forces to launch a consumer website and are looking for agencies to promote the venture. Covisint, a company formed by the big three motor groups last year, is to establish an online presence to provide consumers with...
BBDO Worldwide is to launch a global below-the-line network headed by Barraclough Hall Woolston Gray, its largest UK direct marketing agency.
FT.com is preparing to restructure its sales department by recruiting new staff and changing the way it targets agencies and clients.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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