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The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half
The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...
Engine has launched a new insight and research unit to provide clients with analysis of why and how...The new unit, called Engine Decisions, will be run by Jez Groom, one of the founders of Edwards Groom Saunders, which Engine bought last year. He retains his EGS role. Engine Decisions comprises a ... for Engine clients across the private and public sectors. The research unit uses social and behavioural ...
to create a centralised data and analytics unit...., to expand its presence in the UK. The unit will run under the KBM name and be housed across Wunderman s two ... consolidated data unit, and will be responsible for overseeing the collaboration between Wunderman s and KBM ...
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted
LONDON - Magna, the media trading division of Interpublic's Mediabrands' unit, has forecast that UK
Read Campaign's analysis of the full figures alongside the creative agency league table. Holding Companies - ranked by media Rank Rank Holding company Billings 2011 Billings 2010 Year-on-year Central 2011 2010 ( m) ( m) % change buying unit ...
-form online video formats, The Pool hopes to find the most engaging ad unit. The involvement of leading ...
of 18.1m, up 17% on the year. However the unit's operating profit fell 14% to 1.7m. The group ... . The bulk of Chime's revenue emanate from Bell Pottinger, its public relations unit. Operating income ...
buying unit 1 1 WPP 2,554.90 2,156.50 18.5 MediaCom, Mindshare, MEC UK, Maxus ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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